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How .au Websites Can Benefit Your Business

How .au Websites Can Benefit Your Business

If you’re an Australian business, chances are you have a website that is critical to the success of your online sales. Websites are the main platform businesses use to promote and sell their products and services, raise brand awareness, attract new customers and...

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How To Create an Effective PPC Strategy

How To Create an Effective PPC Strategy

PPC advertising is a fantastic digital advertising channel for businesses of all sizes. As a business owner or digital marketer, you control how much you spend on ad placements, as opposed to traditional media where rates are preset.  The big question is, how do you...

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Best Practice Tips For Posting To Your Google Business Profile

Best Practice Tips For Posting To Your Google Business Profile

If you’re not familiar with Google Business Profile it’s time to look into it. Recently rebranded from Google My Business to Google Business Profile (read our blog about it here), it’s a great tool that helps you manage your business and get found by local customers. ...

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10 Steps To Optimise Your Google Business Profile

10 Steps To Optimise Your Google Business Profile

There are many ways to get your business recognised online, and one of them is to create and optimise your Google Business Profile. The process may seem daunting, or once you have the listing you can simply leave it, but the reality is that if you want it to work for...

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5 Ways To Improve Web Design

5 Ways To Improve Web Design

5 WAYS TO IMPROVE WEB DESIGN While the importance of having a website for your business is well-known, web design is an aspect of your website that can often fly under the radar. The truth is, the success of your website – and your online sales – largely depends on...

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Google My Business is now Google Business Profiles

Google My Business is now Google Business Profiles

Google My Business is now Google Business Profiles Google have recently announced that they’re rebranding their Google Business Listings to Google Business Profiles, along with a host of other changes to the look of the profile and how it can be used. The intent of...

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SEO vs. PPC – Which One is Right for Your Business?

SEO vs. PPC – Which One is Right for Your Business?

If you’re a business owner looking to grow your business, you’ve probably heard of the SEO vs. PPC debate. SEO (Search Engine Optimisation) and PPC (Pay Per Click) are popular marketing strategies that businesses use to drive more traffic to their website, land more...

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Why SEO is an investment, not an expense

Why SEO is an investment, not an expense

There’s a common saying in the SEO world: The best place to hide a dead body is on page two of Google. Think about it - how often do you click through to that second page of search results? Most people, when getting to the bottom of page one, might think that they...

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Understanding Click-Through-Rates on Google

Understanding Click-Through-Rates on Google

There are a lot of factors that signify a successful SEO campaign - where you rank, and the click through rate of customers, is a big part of that. Of course, anyone’s primary goal is to be ranked at number one organically, especially since 28.5% of Google users will...

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SEO for beginners

SEO for beginners

It can be easy to think that SEO - and by extension, getting found online - is a simple process. Unfortunately, that’s not always the case. The good news is, a lot of the time getting the basics right can be enough to put you ahead of your competitors and on your way...

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How To Build Local Citations

How To Build Local Citations

You may have had the term local citations thrown about as part of your local SEO strategy. But what are they and how can you build them? In short, a local citation is a place where your business’ name, address and phone number (or NAP details) can be found...

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Marketing Your Business During COVID-19

Marketing Your Business During COVID-19

The Novel Coronavirus COVID-19 situation has disrupted all of our lives in many ways. As well as imposing a range of restrictions on our personal lives, for many of us, our business’ have also taken a hit.  At Digital Surfer, we’ve had to adapt and restructure the way...

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