Latest SEO News

How To Build Local Citations

by | Jul 16, 2020 | Blog, Local SEO | 0 comments

i

Blog Categories

SEO

increase online leads

Want to Learn the SEO Basics?

Optimised your Google Business Listing to generate more local leads

You may have had the term local citations thrown about as part of your local SEO strategy. But what are they and how can you build them?

In short, a local citation is a place where your business’ name, address and phone number (or NAP details) can be found online.These are typically sites like business directories (such as YellowPages), social networks (such as Facebook), or anywhere else that a customer might be searching for local businesses like yours.

So how do I build citations?

The first thing to keep in mind is having quality citations. There’s no point in having citations on every directory you see if they’re not adding any value. 

To start, list your website and add your NAP details to the core directory sites that will give your website the most authority. That is, customers who find you through these sites will be more likely to trust them as the source.

Start with:

  • Apple Maps
  • Facebook
  • Yelp
  • Bing Places
  • YellowPages
  • Google My Business
citations list australia

Once you have these key citations, you can start fleshing out any others you may want. Here’s a list of the top 50 citation sites for a business in Australia. When looking at this list, it can be beneficial to keep in mind that you don’t have to have a citation on all of them, so if you only choose the most popular ones that’s ok. Generally, that means that they’re popular enough that your customers will have heard of them too and know to use them.

When you go to add your business to these sites, sometimes you might find there’s already an incomplete listing that can be claimed – this often means that other partes (generally customers) have mentioned that there’s a business at this location or in this area. If you claim the listing, you can then flesh it out with the correct NAP details and business descriptions.

After these core citations have been built, you should start expanding your presence out to more niche citations. These can include industry-specific and location specific sites. For example, if your business is accommodation, you will want to make sure it’s listed on TripAdviser or Wotif or other sites like that.

Finding these citation sites can be fairly easy. Simply head to Google and try searching for:

[location] business directory

[industry] business directory

[industry] business listings

[industry/occupation] near me

These searches will often return popular directory sites that you should aim to add your business too. Maybe the most important of all of them is the ‘near me’ search as it’s closer to what actual customers might type in.

Of course, this is just one aspect of your local SEO strategy. In general terms, building citations is just using common sense and creativity to capitalise on the opportunities that are available to your business online. Once you’re able to spread your business name, you should start seeing an increase in enquiries and genuine leads that turn into paying customers.

If you’re having trouble building citations for your business, make sure you reach out to the team at Digital Surfer. We’ve been doing this for years and will be more than happy to sit down and sort down how we can help you get found online.

Related SEO Articles

Four Things That Will Impact Your Google Business Listing Rankings

Four Things That Will Impact Your Google Business Listing Rankings

Your Google Business Listing is the most important factor in deciding which businesses make their way into the top 3 spots in the Google Maps Pack. This position is hugely beneficial as local customers can pinpoint your business venue on the map which can ultimately...

Everything You Need To Know To Manage Reviews For Your Business

Everything You Need To Know To Manage Reviews For Your Business

Getting reviews for your business is almost an inevitable part of operating a business in the digital age. Where before, reviews were mostly word of mouth, now you can also have reviews listed on platforms like Google, Facebook, Yelp, and many more. It must be said,...

Google My Business – The Ultimate Guide

Google My Business – The Ultimate Guide

Google My Business is one of the most common ways that customers will look for businesses or services close to them, and often they will pick one of the businesses that appear in the top ‘Maps Pack’ to visit or buy from. The trick, then, is being found in those...

Why SEO is an investment, not an expense

Why SEO is an investment, not an expense

There’s a common saying in the SEO world: The best place to hide a dead body is on page two of Google. Think about it - how often do you click through to that second page of search results? Most people, when getting to the bottom of page one, might think that they...

How Seo Became More Important Than Ever In 2020

How Seo Became More Important Than Ever In 2020

2020 has been problematic in many ways, but most of all in the ways it’s affected our businesses. As restrictions were implemented and enforced, a lot of people had to reconsider their business and what they were doing  - especially since they now had a lot more time...

Understanding Click-Through-Rates on Google

Understanding Click-Through-Rates on Google

There are a lot of factors that signify a successful SEO campaign - where you rank, and the click through rate of customers, is a big part of that. Of course, anyone’s primary goal is to be ranked at number one organically, especially since 28.5% of Google users will...