If you are a business owner in any given industry chances are you’ve heard of SEO as a way of growing your business and getting more high-quality traffic to your website.
You probably know that it stands for search engine optimisation, but you might not know how SEO works and how you can use it to your advantage.
When used right, SEO can be an extremely powerful marketing strategy that can bring you high-quality traffic that will result in direct revenue for you and your business for years to come.
How SEO Stands Out
What really makes SEO stand out in comparison to other marketing strategies is that it’s all about the long-term game and being seen by the people that matter the most to your business.
When you invest in newspaper, radio or even television advertising there’s no doubt you will see some results. The problem is that you have to keep on spending money to get your message out. Once you stop spending money, people will stop coming through the door.
If you invest in this kind of advertising for your business, undoubtedly, you will get your message out to a very broad audience, which you might think is a good thing. More people hearing about your business must equal more people engaging with your business, right?
The truth is, most people won’t actually be looking for what you have to offer at the time they hear about you. What happens is that you end up spending money on reaching out to mostly the wrong audience.
Instead, what if you could reach people looking for what you have to offer at the same exact time they’re trying to find it? Something that doesn’t stop delivering results once you stop spending money.
Could you have this text stand out in some way, maybe in a box? The solution is called SEO.
It All Starts With A Simple Search
Before we dive into how SEO works it’s important to learn about the different results shown when performing a search.
Remember Yellow Pages? Before the internet, flicking through the pages of that thick yellow book was the go-to way people found out about services or businesses they were looking for.
Now things are different. Nowadays, when looking for a product or service, you simply type it into a search engine online (generally Google), and less than a second later, you are shown exactly what you are looking for and where to get it.
As you may know, Google is the undeniable king of search engines. Every second, 63,000 searches are made on Google. That translates into 228 million searches per hour and 5.6 billion searches per day. That’s a whole lot of searches!
Whenever a search is made, Google displays a few ads at the top of the page, and below the organic search results. Most people have a tendency to scroll right through the ads and go straight to the organic search results for what they are looking for.
As opposed to the ads at the top of the page, for which you pay for every click (sometimes up to several hundreds of dollars in certain industries), organic traffic is completely free. Knowing how SEO works is the first step is having your website show in the organic results for specific search phra