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Why should Melbourne businesses be generating local leads right now?

by | Aug 7, 2020 | Blog, Digital Marketing, Local SEO, SEO | 0 comments

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Optimised your Google Business Listing to generate more local leads

All Melbourne business owners know that generating leads in your local community is one of the most important things you can do. After all, these are the customers in your local area who are more likely to hire or buy from businesses they know and trust.

One of the best and easiest ways to do this is to utilise your Google Business Listing. This will enhance your local SEO strategy, which will make it easier for you to be found by the customers who are searching for you.

Why should I focus on local SEO and local leads?

Local leads are great for any Melbourne business, as these potential customers are often within a certain distance of your business. These leads often come from searches where customers have found your Google Business Listing or other directory listing. They’ve chosen your business after doing their research and are ready to take action. 

As well as that, customers in your local area often share their experiences and word-of-mouth recommendations to their family, friends, and other locals that they know. This is great, invaluable exposure for any business that a digital marketing strategy can’t create for you.

So how do you generate local leads for your business?

Google will display your Google Business Listing through a combination of three main factors, which are relevance, proximity and prominence (or activity). These factors help Google determine when your listing is appropriate to show to potential customers. 

local leads melbourne during covid-19

To utilise this, start by optimising your Google listing. Complete each section with as much detail as you can include, and incorporate the main, relevant keywords for your business wherever you can. The keywords that you want to use are the terms that people are actively typing and searching to find businesses and services like yours. The more you include these keywords (without keyword stuffing), the more likely Google will recognise your listing and your business as relevant to that term.

As part of this, make sure that your address and service areas are correctly filled out and verified. This enables Google to properly determine your proximity to the customers who are looking for you. After all, customers who are looking in Springvale won’t want to see businesses in Campbelltown.

local leads melbourne

After the listing is filled out, make sure you’re posting and otherwise being active on the listing. When you’re posting, ensure you incorporate your keywords and like to the relevant pages on your website. You should also make sure to reply to all reviews to show Google that you’re interested in what your customers have to say. This entire process tells Google that you’re an active business online, meaning it’s more likely to recommend you over a ‘dead’ listing that may not have been updated in a long time. 

That said, your local SEO strategy shouldn’t only focus on a Google Business Listing. While the listing is a large part of what can bring your Melbourne business quality local leads, especially when you rank highly enough to be seen on the Maps Pack or in Google Maps, you will also need to build other areas of the strategy such as citations and social media.

A well done local SEO strategy is a great investment for any business, and will help you gain quality local leads to move your business forward. Get in touch with our team today to discuss the benefits of local leads for your business and how best to generate them.

Related tag: local SEO Melbourne

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