Times have changed. Back in the day, our parents turned to the phone book for professional help. These days, we turn to the internet. When we need help, we type our location and find the best professionals in our area based on the top search results. This is called organic search.
Search Engine Optimisation (SEO) is about enhancing the visibility and searchability of a website in organic search so the site appears high in the results. The higher it appears, the greater the chance that someone will click on it and discover your Physio practice.
How Physiotherapists Benefit From SEO Increased Traffic
These descriptions and titles show up in organic search listings and is seen by the potential client, and when clicked, increase a site’s traffic. This increases the likelihood of connecting with people looking for your Physio services.
Return On Investment
This means physiotherapists can be able to obtain comprehensive data on the different paths users took to land on their site e.g. from social media, forums etc.
In the case of organic search – SEO tools can provide data on the keywords that were used to find the Physio site as well as demographic information such as nationality, age, sex etc. of the users.
This makes it easy to plan and determine the effectiveness of an SEO campaign as well as to adjust it accordingly depending on a business’s goals.
Cost Effective
One study determined that organic search produced a whopping 64 percent of web traffic. Compared to paid advertisements, as a physiotherapist, you are guaranteed sustainable search results since SEO campaigns target users searching specifically for your services.
Should you decide to stop SEO (not recommended) you’ll still have quality content, backlinks, optimised descriptions etc. to generate significant organic traffic for a considerable time.
With paid advertising, however, you need a significant budget to keep the campaign going for years otherwise you risk losing a vast chunk of your traffic overnight once the campaign is halted.
Brand Awareness
SEO for Physiotherapists – Can I Do It Myself?
Mastering SEO is also time-consuming. SEO is a career just like any other and it requires a significant time investment and dedication to master. You could put your practice at risk trying to juggle both disciplines.
To ensure you get a favourable search rank and maintain it, you need a competent SEO company that will stay on top of SEO trends and continually optimise your site for sustained results.
Physiotherapy Keywords
It is important to specialize in one area since people tend to gravitate to professionals that have one specialty. Based on your Physio niche, we will come up with the right keywords for your practice as well as unique selling points to incorporate into your content that will attract an audience looking for your specialised services as well as motivate them to want to contact you.
Why Choose Digital Surfer
We are a team of SEO specialists who offer personalised services geared towards helping your business rank highly on the web and also help you grow to meet your clients’ needs.
Located in Melbourne, Brisbane and the Gold Coast, we offer Australian companies a wide range of SEO services that include but are not limited to:
Ready to Get Started With SEO?
If you are interested in using Google to drive more search traffic to your site, let’s start a conversation.
Related SEO Articles
Why it’s important to have an SEO company to keep up with Google changes
Keep up with Google If search engine optimisation (SEO) feels like a mystery and the last thing you have time to keep up with when running your business, we can help. You may have a fantastic website, but so do your competitors. Having a great website and useful...
SEO vs. PPC – Which One is Right for Your Business?
If you’re a business owner looking to grow your business, you’ve probably heard of the SEO vs. PPC debate. SEO (Search Engine Optimisation) and PPC (Pay Per Click) are popular marketing strategies that businesses use to drive more traffic to their website, land more...
Everything You Need To Know To Manage Reviews For Your Business
Getting reviews for your business is almost an inevitable part of operating a business in the digital age. Where before, reviews were mostly word of mouth, now you can also have reviews listed on platforms like Google, Facebook, Yelp, and many more. It must be said,...
Google My Business – The Ultimate Guide
Google My Business is one of the most common ways that customers will look for businesses or services close to them, and often they will pick one of the businesses that appear in the top ‘Maps Pack’ to visit or buy from. The trick, then, is being found in those...
Why SEO is an investment, not an expense
There’s a common saying in the SEO world: The best place to hide a dead body is on page two of Google. Think about it - how often do you click through to that second page of search results? Most people, when getting to the bottom of page one, might think that they...
How Seo Became More Important Than Ever In 2020
2020 has been problematic in many ways, but most of all in the ways it’s affected our businesses. As restrictions were implemented and enforced, a lot of people had to reconsider their business and what they were doing - especially since they now had a lot more time...