What is SEO: The Ultimate Guide to Search Engine Optimisation

Did you know that Google processes, on average, more than 40,000 searches every second. That’s more than 3.5 billion searches a day! At least 81% of these searches relate to the discovery of products and services consumers are interested in.

I won’t beat around the bush here.

If you want to capture even a tiny amount of these searches for your business, you need to leverage search engine optimisation strategies by understanding what SEO is.

It’s no secret that positioning your business in front of interested prospects is a core tactic of successful marketing. When it comes to online marketing, your business’s hottest leads will come from search engines like Google.

Every day, there are dozens of people searching for your specific service in your area. It’s up to you to put yourself right in their path so they discover your business first. To put another spin on it, SEO is the secret sauce your competitors are already using to capture most of the online foot traffic in your market.

Imagine what it would mean for your business to have more people viewing your core products and services. All it takes is getting your website to show up in the top 3 results for searches related to your product or service and you’d have the opportunity to capture up to 62% of people who were searching.

The secret to achieve this comes down to answering the question ‘what is SEO’. And that’s why we’re here to help.

What is SEO?

Search Engine Optimisation (SEO) is a marketing tactic focused on improving your website’s rankings in search engines.

Over recent decades, top marketers have discovered a winning formula for matching people interested in a specific product or service with businesses that offer exactly what they are searching for.