5 WAYS TO IMPROVE WEB DESIGN
While the importance of having a website for your business is well-known, web design is an aspect of your website that can often fly under the radar. The truth is, the success of your website – and your online sales – largely depends on the visual design elements of your website.
Luckily, there are easy ways to improve your web design that can have a dramatic impact on your website traffic and conversion rates. Read on for the top 5 changes you can make today to enhance your web design and start seeing the results you need.
Why is Web Design So Important?
First, it’s important to understand why a website is so important to your business. Websites help you to build an online presence and to extend your marketing reach beyond your physical address. There’s no denying that we live in a digital world and if you don’t have a website, you could be missing out on limitless opportunities to connect with your target audience.
A website will also help a business establish credibility. They’re a chance for you to showcase your brand, professionalism and experience by providing essential information to gain the trust of customers, such as testimonials, maps, product information and an about page.
Your web design determines how well your audience connects with you and how they perceive your brand. A beautifully designed and functional website will invite customers to take action, while a poorly designed and outdated website will turn them away towards your competitors.
How to Improve Your Web Design
Some web design changes you’ll be able to make yourself while more complex redesigns should be entrusted to a professional web developer. Get started by making these 5 changes to your website today:
Stick to 3-4 Font Styles
Too many contrasting fonts can confuse your audience and turn them away from your website. Keep it easy to read by sticking to a maximum of 4 fonts and use them consistently throughout your website. You may wish to choose 1 font for headers, another for sub headers and CTA buttons, and a different font for the body text and navigation links.
Choose a Consistent Colour Theme
As with too many fonts, too many colours – or the wrong colour combination – can be confusing and hurt the eyes. You can create a cohesive website by choosing a colour palette that reflects your brand personality and is synonymous with what you represent. The best way to do this is to select 1 main colour, 3 secondary colours and 1 accent colour.
Make sure that you choose specific shades and know the hex code of each one so that you can easily apply it to every page, as well as marketing materials and social media content.
Simplify Your CTA Buttons
Use your chosen colours and fonts to create CTA buttons. We recommend keeping to just 2 different styles of CTA buttons to avoid confusion – a primary CTA button for main actions and a more subtle secondary CTA button for less urgent actions.
Use White Space
White space is the space that surrounds your elements and it’s essential to give your customer’s eyes a break from reading. Space your text and graphics out so that there is room to ‘breathe’ between them. By doing this, you will create a balanced website that avoids being too overcrowded and difficult to take in.
Provide Easy Navigation
It’s important that your website is easy to navigate, no matter which page the customer lands on. While the majority of your audience may find you by clicking on the home page, others may gain access through a different page. Ensure that each webpage has a streamlined navigation interface to help them dive deeper into your website and find what they need.
Let a Professional Web Developer Help You Out
If you need help, or if your redesign is more complex, let a professional web developer do the work for you! At Digital Surfer, we know all the ways to improve web design and can build you a functional, creative and user-friendly website to grow your business and expand your online reach. Get in touch with us today and let’s chat about how we can help you.
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