15 Of 22 Keywords Recognised In 8 Months!
AMC Commercial Cleaning Local SEO Case Study
12 Main Keywords
on Google Page #1
3 Top Keywords
in Local Google Maps Pack Search
in Google Business Listing Actions
Where did we start?
This client had purchased a Gold Coast franchise of AMC Commercial Cleaning and wanted to make sure they were getting more jobs not only for themselves and their staff, but the company as a whole.
However, being a franchise, there were some restrictions as to what we could do for them and the campaign overall. This created an interesting challenge for the team to work within these constraints and bring the strategy in line with what is allowable for franchisees of this business.
What was our Local SEO strategy?
The first part of our strategy was to get pages on the company website specific to the location and services being targeted. After keyword research was completed, the content was sent to the web developer to be added to the website.
A coordinated strategy of targeted posts on the Google Business Listing was then utilised to increase local rankings for the business. After the first few months of set up, blogs supporting the initial location-optimised service pages were created and added to the website, to provide more opportunities for Google to recognise the client’s authority in the area.
This strategy allowed for the client to extend a broader reach and get more recognition in their local area.
Where is this client now?
When the campaign began in August 2020, the client’s Google Business Listing was only being recognised for 11 of their 22 keywords, and only one of those was a first-page result. In March 2021, the client’s listing was being found for 15 out of 22 keywords, with 12 of those in a page one position and three in the maps pack in search results, which is an amazing result.
The client also saw an increase in activity on their Google Business Listing, with the views on the listing improving from 719 views a month in September 2020 to 899 in February 2021. Additionally, as the new content was added, we could see the average time spent on the website improved from 3:05 minutes to 4:42 minutes as potential clients read through the pages and made a more qualified decision.
See More Growth Results Here
14 of 17 keywords on page one!in Position #1in Google Profile ClicksSessions IncreaseServices: Local SEOWhere did we start? Based in Brisbane, this graphic design agency sought to enhance their online lead generation efforts. While enjoying positive word-of-mouth...
Google Business Profile & Website Increasein website sessionsin new website trafficincrease on Google Business ProfileServices: Website Build, Local SEO, Paid AdsWhere did we start? This client was previously working with another business to generate leads,...
A 3400% Increase In Calls In Six Months!Google Business profile clicks to websitein Paid Ad conversionsin organic website trafficServices: Website Build, Local SEO, Organic SEO, Paid AdsWhere did we start? This client came to us as a new business owner - opening a...
From 200 To 2000 Searches In Under 2 Years!in top 20 positionsin Google Business Callswebsite conversionsServices: Optimised Local SEOWhere did we start? The client has a successful pest control business on the Gold Coast and was looking to widen their net in their...
80% Of Keywords Number 1 On Maps!#1 on Google Mapshave increased on the Google Business Listingon Google has increasedServices: Optimised Local SEOWhere did we start? This client is a graphic design agency based on the Gold Coast who was looking for ways to bring in...
500% Increase In Calls over 12 Months!in traffic over first 12 monthshave increased over 500% in the Google Business Listingovertaken Paid-Ads as primary lead generation channelServices: Optimised Local SEOWhere did we start? The client has had poor...