14 of 17 keywords on page one!
VB Designs – Brisbane Graphic Designer Case Study
6 x Keywords
in Position #1
in Google Profile Clicks
Where did we start?
Based in Brisbane, this graphic design agency sought to enhance their online lead generation efforts. While enjoying positive word-of-mouth engagement, they recognised the need to expand their online reach and establish a stronger digital presence.
The campaign commenced in October 2021, with a focus on increasing local traffic and bolstering their online visibility. To achieve these goals, a comprehensive strategy was developed, incorporating relevant keywords and placing a strong emphasis on optimising their Google Business Profile to encourage customer actions.
Through targeted efforts and strategic execution, we worked alongside the agency to elevate their online presence and attract a steady flow of potential clients from their local area. They saw great results, driving significant growth and capturing the attention of their target audience.
If you’re looking to enhance your online reach and boost customer engagement, our team at Digital Surfer is here to help. Contact us today to discuss your unique goals and develop a tailored digital marketing strategy for your business.
What was the strategy of this campaign?
The SEO strategy started by engaging in a detailed discussion with the client to refine their service offerings and determine the primary geographical focus. While they provide services in both the Gold Coast and Brisbane, Brisbane was prioritised as the main target area.
Extensive research was conducted to analyse the client’s competitors and understand the industry landscape. This allowed us to compile a comprehensive list of potential keywords and identify any necessary website adjustments to align it with industry standards.
The Google Business Profile played a crucial role in our strategy. It was revitalised by incorporating additional services from the newly added website pages. To strengthen the proximity search, we implemented a location strategy, creating dedicated pages for each key service area and suburb. Once these key locations were covered, we devised an informational strategy, creating informative blog posts that not only attract Google searchers but also grab attention through the Google Business Profile.
With these optimisations in place, we developed a content plan to leverage the website content and promote the services through the Google Business Profile. This approach maximised our client’s online visibility, enhanced their brand authority, and drove targeted traffic to their website.
Where is this client now?
The client began their campaign in October of 2021, and since then has been going from strength to strength.
The content being added to the website is improving the range of keywords the website is ranking for – 14 of the 17 targeted keywords are on page one, with 6 of those in position one as well.
Additionally, the client has seen some great results from the improvements and strategy put into the Google Business Profile. Clicks to the website have remained steady, with 24 in October 2021 to 26 in April 2023, with a peak of 33 in several of the months between. Additionally, traffic to the site from Google has increased from 177 sessions in October 2021 to 190 in April 2023.
See More Growth Results Here
Google Business Profile & Website Increasein website sessionsin new website trafficincrease on Google Business ProfileServices: Website Build, Local SEO, Paid AdsWhere did we start? This client was previously working with another business to generate leads,...
A 3400% Increase In Calls In Six Months!Google Business profile clicks to websitein Paid Ad conversionsin organic website trafficServices: Website Build, Local SEO, Organic SEO, Paid AdsWhere did we start? This client came to us as a new business owner - opening a...
From 200 To 2000 Searches In Under 2 Years!in top 20 positionsin Google Business Callswebsite conversionsServices: Optimised Local SEOWhere did we start? The client has a successful pest control business on the Gold Coast and was looking to widen their net in their...
80% Of Keywords Number 1 On Maps!#1 on Google Mapshave increased on the Google Business Listingon Google has increasedServices: Optimised Local SEOWhere did we start? This client is a graphic design agency based on the Gold Coast who was looking for ways to bring in...
500% Increase In Calls over 12 Months!in traffic over first 12 monthshave increased over 500% in the Google Business Listingovertaken Paid-Ads as primary lead generation channelServices: Optimised Local SEOWhere did we start? The client has had poor...
15 Of 22 Keywords Recognised In 8 Months!on Google Page #1in Local Google Maps Pack Searchin Google Business Listing ActionsServices: Optimised Local SEOWhere did we start? This client had purchased a Gold Coast franchise of AMC Commercial Cleaning and wanted to make...