From 200 To 2000 Searches In Under 2 Years!
Safe House – Gold Coast Pest Control Local SEO Case Study
in top 20 positions
in Google Business Calls
Where did we start?
The client has a successful pest control business on the Gold Coast and was looking to widen their net in their local area. They wanted improvements made to their Google Business Profile in order to rank on Google Maps and be found by customers searching by proximity.
What was our SEO strategy?
Initially, it was determined that the website would need additional key service pages for things such as ant control, termite control, rodent control and more in order to supplement the local SEO strategy. The Google Business Profile itself also needed to be reinvigorated, with additional services added from the new pages added to the website.
It was also decided to embark on a location strategy, creating separate pages focusing on each of the clients key service areas and suburbs in order to strengthen that proximity search. Once these key locations were covered, an informational strategy was put in place, creating blogs to not only appeal to Google searchers but so that these informational posts will catch the eye via the GBP.
Once these changes were implemented, a content plan of posts was created to leverage the website content and promote these services via the Google Business Profile.
Where is this client now?
The client began their campaign in October of 2020, and since then has been going from strength to strength.
The content being added to the website is improving the range of keywords the website is ranking for – for example, in 2020 the site was ranking for 65 keywords, and in June 2022 it is ranking organically for 434, with 92 of these are in the top 20 positions.
Additionally, the client has seen some great results from the improvements and strategy put into the Google Business Profile. Clicks to the website have increased from a 2021 average of 21 per month to 25 per month average so far in 2022 Additionally, there was a monthly average of 6.5 phone calls direct from the Profile, which lifted to 10.5 per month so far in 2022.
See More Growth Results Here
14 of 17 keywords on page one!in Position #1in Google Profile ClicksSessions IncreaseServices: Local SEOWhere did we start? Based in Brisbane, this graphic design agency sought to enhance their online lead generation efforts. While enjoying positive word-of-mouth...
Google Business Profile & Website Increasein website sessionsin new website trafficincrease on Google Business ProfileServices: Website Build, Local SEO, Paid AdsWhere did we start? This client was previously working with another business to generate leads,...
A 3400% Increase In Calls In Six Months!Google Business profile clicks to websitein Paid Ad conversionsin organic website trafficServices: Website Build, Local SEO, Organic SEO, Paid AdsWhere did we start? This client came to us as a new business owner - opening a...
80% Of Keywords Number 1 On Maps!#1 on Google Mapshave increased on the Google Business Listingon Google has increasedServices: Optimised Local SEOWhere did we start? This client is a graphic design agency based on the Gold Coast who was looking for ways to bring in...
500% Increase In Calls over 12 Months!in traffic over first 12 monthshave increased over 500% in the Google Business Listingovertaken Paid-Ads as primary lead generation channelServices: Optimised Local SEOWhere did we start? The client has had poor...
15 Of 22 Keywords Recognised In 8 Months!on Google Page #1in Local Google Maps Pack Searchin Google Business Listing ActionsServices: Optimised Local SEOWhere did we start? This client had purchased a Gold Coast franchise of AMC Commercial Cleaning and wanted to make...