Traffic From Google Doubled in 10 Months!

Scrap Global – Gold Coast Rubbish Removal Local SEO Case Study

Traffic Doubled

from Google in 10 months

Clicks & Calls

have doubled on the Google Business Listing

Organic Traffic

overtaken Paid-Ads as primary lead generation channel

rubbish removal marketing experts

Services: Optimised Local SEO

rubbish removal seo search results

Where did we start? 


The client has had poor experiences with SEO companies in the past, and as such had been relying on paid advertising as their primary lead generation source. We suggested Local SEO would be the best fit as the customers ideal client is more likely to be looking for this service in the MapsPack.

The website URL structure was unclear, both to users and to Google, and factors such as page titles, meta titles, and descriptions needed to be updated to better reflect the subject of each page.

Ultimately, the client was looking for a more long-term, sustainable online strategy.

What was our SEO strategy?

Alongside the client’s ongoing spend per month on paid Google AdWords, our focus was on improving the Google Business Listing to gain local rankings and improve customer actions. 

As part of optimising the Google Business Listing, each section that was relevant to the client was filled out completely, making sure to include the keywords for the client’s main services and service areas.

Additionally, a content plan of both posts for the listing and website content – both service web pages and blog posts – to underpin the keyword strategy for this project.

air-conditioning online marketing services
scrap global maps pack

Where is this client now?

Since employing us in August 2020 to complement what was already working in the client’s paid ads campaign, our team has been able to increase overall leads for the client. As of June 2021, the vast majority of new quote requests are no longer coming from paid ads. Specifically, organic and direct traffic (which includes traffic coming from the Google Business Listing) has taken over as the primary lead generation channel. 

In September 2020, this client saw 22 clicks to the website from the Google Business Listing, increasing to 108 in July 2021,  less than a year later. Additionally, the number of calls from the Listing has increased from 12 in September 2020 to 26 in July 2021.

In terms of website traffic, the percentage of users coming in through organic traffic (that is, finding them on Google), has doubled from 36% of the total ite traffic to 63% of total site traffic in July 2021.

In the future, the client is looking to expand into Brisbane and when they do we will be ready to adjust our strategy with a multi-location Local SEO strategy. We will also continue to work alongside the paid advertising company to maximise the overall return on investment from our marketing strategy that can work together to complement each other.

Scrap global traffic

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