Instant Leads in a highly competitive industry
Sleep Eazi – Gold Coast Start Up Paid Ads Case Study
Over 1 MIllion
page impressions!
11K+
Ad clicks
Competetive
Australia Wide Industy
Services: Website Build, Paid Ads
Where did we start?
This client is a start up business on the Gold Coast, selling adjustable beds that offer a range of health and accessibility benefits. As this client had no prior online presence, the project began with a web build and then a paid ads strategy in order to get this client seeing results for his business within a relatively short time frame.
What was our campaign strategy?
The first aspect of the strategy was the web build. After discussions with the client to discern what elements were needed on the website in terms of product display and e-commerce, landing pages were built to accommodate the paid ads campaign.
Initially, the paid ads strategy was focussed on Google Ads (with both search and display campaigns), but soon expanded to include paid Facebook ads as well.
Keyword research and extensive testing was conducted to ensure the ebay results for this client with a campaign performing at it’s maximum potential.
Where is the client now
Since the campaign began in July 2022, this client has seen some great results. Overall, the conversion rate for the paid ads strategy has increased from 0.27% in August 2022, the first full month of the campaign, to 0.76% in December 2022. Additionally, the conversions from Facebook ads have increased from 48 to 162 over the course of the campaign.
Additionally, the client reported that they did $71,000 in sales in December 2022, even with the public holidays and Christmas closure period – their best month ever.
Visit website: sleepeazi.com.au
Contact Digital Surfer to see the results we can achieve for your business.
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