Concrete Floor Renovations Combined Strategy Case Study

Where are they now?

The results of Concrete Floor Renovations’ campaign have improved significantly over the past year.

Concrete Floor Renovations witnessed an outstanding 220% increase in overall website traffic, soaring from 433 visitors in June 2022 to 1384 visitors in August 2023. This increase in traffic reflects their growing online presence and engagement.

The organic traffic specifically saw an impressive 200% increase, surging from 214 visitors in June 2022 to 709 visitors in August 2023. This rise in organic search visibility underscores the effectiveness of their SEO strategy in capturing the attention of potential clients in the commercial and industrial sectors.

In terms of the paid ads, Concrete Floor Renovations’ search campaign achieved remarkable results with a total spend of $2,100.41 between June 2022 and August 2023. In this same timeframe, the campaign generated 35,108 impressions, 576 clicks, and an average CPC (Cost Per Click) of $3.65. It resulted in 37 conversions, boasting an impressive conversion rate of 6.42%.

The Performance Max campaign proved highly successful, with a total spend of $4214.80 between June 2022 and August 2023. It garnered a staggering 287,813 impressions, 8,419 clicks, and an average CPC of just $0.50 in that same timeframe. This campaign delivered an impressive 513 conversions with a conversion rate of 2.45%, highlighting its effectiveness in reaching and converting the target audience.

Concrete Floor Renovations’ journey from optimising their website to implementing a multifaceted online marketing strategy has yielded substantial growth in both website traffic and the quality of leads generated, especially in terms of an increase in industrial and commercial jobs over those in residential homes. Their success story showcases the power of strategic SEO, Google Ads, and a well-tailored online approach in the competitive concrete flooring industry.