Think Cooling – Air Conditioning Gold Coast SEO Case Study

Where did this client start?

When we first met with this air conditioning client in February 2018, their goals were getting more phone calls, and ranking for two particular keywords – ‘Gold Coast air conditioning’ and ‘air conditioning Gold Coast’. In particular, this client was concerned about dropping off page one, as air conditioning is a very competitive market, especially in the busy season leading up to summer. They already had a website, but it needed a bit of work to compete with competitors in the local – and wider – market.

What was our SEO strategy?

In the beginning, we worked on updating the website with tailored content for their services. Ducted air conditioning and MyAir are the most profitable services for this client, so the client needed individual pages that would be easily found by interested customers. We also created specific pages for other core services such as XX installations and repairs. 

When posting to their Google Business account, customers would be directed specifically to the service page they were looking for, to make it easy for them to find the information they needed and make the decision to purchase.

More recently, this client has been expanding their service area, so a location strategy was created and implemented, which included creating pages for specific suburbs in the area they want to target. This not only helps them rank for those specific areas but also across the Gold Coast as a whole.

Visit website: thinkcoolingac.com.au