Big Yorkies – Gold Coast Property Maintenance Web Design Case Study

What was our strategy?

The goal of the redesign was primarily to update the look of the website and to improve functionality and user experience. We also needed to create five pages of content for the new website – as part of this, we conducted a high level keyword research to find the best terms that customers were suing to fid this particular service. As part of that, we found that ‘handyman’ was a quite highly-searched term, even though the client preferred the term ‘property maintenance’. We were able to include both terms on the website to ensure the client would get found by all potential customers.

The aim for the website design was to give the website a fresh look with what is in line with what others in the local area and in this industry are presenting, in order to gain an edge on the competition. It was also important to include images from the client that demonstrated the range and quality of their work.

Other improvements made on the site include making it responsive on mobile devices, as the original website was not, and this was harming the overall effectiveness of the website. Some SEO aspects of the website were also completed, such as using the correct header type and completed meta information, to ensure the website has the best chance of returning in a search.