88% Increase in Enquiries From New Website Build
Starklinics – Gold Coast Digital Dentist Web Design Case Study
Increase in Website Leads
in Google traffic
resulted in higher conversions
Where did we start?
This client contacted us interested in SEO services. They had just completed a website build with another company a few months before contacting us. Unfortunately, their existing website wasn’t user friendly, and the url structure needed some work both for clarity and optimisation for the SEO campaign. Visually, there was no information above the fold and the images used on the home page weren’t what you typically see on the website of a dentist.
Understandably, the client was hesitant for another rebuild but once the long-term benefits were explained, they agreed.
During this time, the client was also running radio ads, paid ads, and considering television advertising on the Gold Coast, so it was important to have a strong website that customers could find easily.
What was our strategy for designing a new website?
The website was rebuilt with a more streamlined url structure, built around keyword research. This ensured that once new service and location pages were added later there was a clear navigation trail to follow. It was also important that this new website and URL structure was user friendly. After all, customers need to be able to find information on the services they need.
Additionally, a new on-page layout was created that displays pertinent information as soon as the page loads so that there’s no doubt about what this business is and the services that are offered. Other key elements included a sticky header so that the contact details for the business are always on display.
Visually, we worked with the client to incorporate the colours of their branding and the overall feel they wanted to put across when people looked at their website – as they’re a dentist, they wanted the website to offer a comfortable, welcoming feel that would put people at ease who might otherwise be nervous.
In the back-end set up, ‘orphan pages’ were created that can’t be viewed on the front of the website but still rank in Google. These were optimised for alternate spellings of the business name – ‘Star Clinics’ and ‘Star Klinics’ – to ensure the website was being found by those who had potentially only heard the name on the Gold Coast radio.
The last thing that was done was to make sure that the newly-designed website was optimised for and functioned well on a mobile device. This ensured that customers who accessed the site from different devices would still have a positive experience when interacting with the site, and be able to navigate easily.
Where is this client now?
After the website rebuild, this client saw an almost immediate increase in traffic to the site. This is due in part to the SEO campaign that was starting, but also would not have been possible with the previous website.
In the first three months of the campaign, organic traffic from Google to the website increased by 80.5%. The client also saw an 88.7% increase in enquiries and leads (both phone calls and contact form enquiries) from the website alone.
StarKlinics Before / After
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