Trust Us For Digital Marketing Springfield
Make Waves. Be Found Online.
Let’s cut to the chase.
You’re a business owner looking for ways to bring in more revenue. We’re a digital marketing agency with solutions that other business owners love and trust.
We care about your return on investment. Our team is honest and transparent, and we’re driven by the results we achieve for our clients – which is why we’re loved by business owners all over Australia.
If you want to bring in more revenue using digital marketing and you’re looking for a local company to help, let’s start a conversation today.
Recent Digital Marketing Case Studies
We keep things real.
And we’re backed by a track record of success.
What Are Digital Marketing Services in Springfield?
For starters, digital marketing is an online marketing strategy that comprises several different components, such as websites, SEO, paid ads, social media, and more.
The digital marketing consultants on our team focus on results-driven marketing that local business owners love and trust. After all, online avenues of marketing offer more insights for your business on who your customers are and what they want.
Each of our clients, and the businesses we work with, require a different digital marketing strategy. The development of their strategy depends on what their ultimate goals are – part of our job is to understand what will work for you, and what to focus on as not every aspect of digital marketing will work for every business.
Once the team has created your strategy and put it in place, we continue to monitor and adjust as time goes on and we learn what’s working effectively for you. The online landscape changes often, so our team keeps ourselves proactive to ensure we’re always making the right moves for your business. This is why we need to continually monitor and adjust your campaign – because the Google algorithm will update, changing what works and what doesn’t.
Not only that, if something isn’t working – we’ll let you know. We pride ourselves on our data driven approach and commitment to transparency, allowing us to help local businesses within Springfield and Springfield Lakes to use online marketing to grow. At Digital Surfer, our team doesn’t make any promises they can’t keep and most importantly, we don’t hide when things aren’t performing and need a review.
For a solid digital marketing strategy, reach out to the Digital Surfer team.
What Are The Components Of A Digital Marketing Strategy?
At Digital Surfer, the expertise of our team is wide and varied. With knowledge in several areas of digital marketing, your strategy is created and executed by several people in a collective effort to get the best result.
When planning your digital marketing strategy, the focus is on the aspects that will work the best for your business. The question becomes what sort of return on investment can you get from each part of the strategy, and which are most worth looking into for your business.
Typically, our focuses in digital marketing include:
Your website is one of the top three factors that customers use when making a decision on whether they will buy from you or not.
Your website, in its optimal state, needs to look engaging to stack up against other competing sites, and be enticing for customers by providing the solution to their problem. Most websites for local businesses just don’t meet the mark when compared to the results that the owners want to achieve.
Think about your website for a moment and consider these points:
- How easy is it for a potential customer to find your contact details and other information they are looking for on your website?
- Do your website pages load fast, ensuring customers won’t get frustrated and leave?
- Does your website display properly on a smaller screen, such as a mobile device or tablet?
- How long ago was your website made?
- More importantly, how long ago was the last update on your website’s design?
Each of these factors need to be addressed and actioned when it comes to having an effective website for your business.
While having a website is a very important part of your marketing strategy, it’s no good if nobody sees it.
It’s crucial to get your digital marketing strategies working for you so that your website can be found online with an SEO strategy.
The question is, are Google and your website friendly? Just as humans need an introduction to each other, so do websites and search engines.
Platforms like Google are one of the key connection points between you and your target audience. Over 5 billion searches happen every day, so your website needs to be at the top of these results.
You simply can’t afford not to be found online these days. SEO is all about getting your site found on these search engines. We do this by researching and targeting specific keywords to help your website appear in Google searches, and help it climb further up the page to be seen first.
Our local SEO strategies aim to put your website in front of customers in your immediate area, generally using Google Maps. This arm of the strategy targets Maps, with the intention of claiming a spot in the ‘maps pack’ at the top of the page.
Local SEO is just as beneficial to your business as organic SEO, especially for businesses with a physical address (as opposed to a service area). Your listing on Google, and the maps pack, displays your business as a pin so customers can see exactly where you’re located.
The ‘Maps Pack’ is also the first results on the Google results page, between the ads and the top organic result – making it a prime place for your business to appear.
Paid advertising can be a great addition to your digital marketing strategy. The advantage of paying for ads on platforms like Google and social media is that you can generate business quite quickly for specific services and keywords.
However, paid ads do need a continual investment to work for you. The traction stops the moment your budget runs out or when you stop using ads altogether.
If you’re in a pickle and need to drum up some business in the short term, consider using some paid advertising to help you out. Our team has experience with a variety of paid ads campaigns and can help you get results quickly. If you’re considering ads as a long term strategy, it is best coupled with an SEO campaign to get the best quality of leads coming through. A balanced approach is needed to make sure you have steady and continual growth.
Keeping the website active by adding new content periodically tells Google – and potential customers – that you’re an active business who has authority in the industry. We’ve found great success with clients who have strategic and fresh content added to their websites. This isn’t just with getting their website found on Google, but visitors interacting with the website, taking action and finding the solution to their problem. In addition, these businesses can then post this unique, interesting and informative content to their other social media profiles.
Strategic content is the backbone of all digital marketing activities. The content on your website is one of the main things that will encourage new prospects to call you. Additionally, the quality of your content will drive your SEO results and help you be found for the terms you’re targeting.
Other Areas Of Digital and Internet Marketing Services Springfield
At Digital Surfer, our skilled team has an understanding of a range of other digital areas, including social media, mobile strategies, location targeting and more.
Even if we’re not working on that aspect of your campaign, we’re always willing to offer tips and advice to make sure you’re getting the most out of your profiles, make sure you’re getting qualified leads, and to supplement the digital marketing strategy we’ve put together for you.
Why Is Trusting a Digital Marketing Agency in Springfield Important?
Digital marketing strategies have a variety of benefits, including brand awareness, allowing you to keep your brand consistent across various marketing channels, and of course bringing in new customers. If we’re writing content for you, we make sure to emulate your voice and style in everything we produce so that all of your digital marketing is cohesive (and doesn’t sound like it’s being written by a third party).
There are a number of things you can be doing to grow your business. The secret is to find the handful that work for your business and stick with them – which is why digital marketing is a great choice. Combining multiple aspects in the one strategy means you’re focusing on the things that work best for you.
When it comes to most Australian businesses we’ve worked with, we’ve seen the strategies that bring in results time and time again.
Why Choose Us As Your Digital Marketing Company for Your Business in Springfield?
We’re experts in our industry and not afraid of putting in the hard work that it takes to get results. Our strategies are developed after research into your business, competitors and consultations about what you want to achieve. It’s important to us that we know your business , your industry, and how you do things.
As an agency, we have more than seven years of hard work and experience behind us, guiding our decisions and ensuring we’re getting the best results. Our team is always learning and keeping on top of industry trends, so we can update and refine our best practice standards to your campaign as soon as we can so that you get the benefits straight away.
Contact Digital Surfer today to start putting a plan in motion for your business and get seen online.
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