Make Waves. Be Found Online.
Need to get your online store found online?
We implement powerful digital strategies that generate real results. No two businesses are the same, so no two strategies are either.
Our aim is to grow your visibility online and get your business found by the customers who are looking to spend money and buy. After all, we all know the bottom line is the one that matters.
We’ll formulate the best ecommerce strategy that will put your products in front of those customers who are looking for them.
To get started with your ecommerce strategy to get your products flying out the door, get in touch with the team at Digital Surfer today.
Recent SEO Case Studies
We keep things real.
And we’re backed by a track record of success.
Why Do I Need SEO For My Ecommerce Store?
Overall, SEO is an invaluable marketing tool that allows any business to get found online over their competitors. Part of the strategy involves making sure that you’re being found in the right places – most customers go through several phases before they buy. If your products are being found for the ‘research’ terms but not for the ‘take action’ terms, then that’s a problem.
Ideally, your website should be found for both types of searches, as this will increase brand recognition and loyalty – if a customer did their research on your site, they’re already familiar with it and more inclined to return to actually make their purchase.
No matter how big or small your online business is, whether you’re selling one or one hundred products, ecommerce SEO will put these in front of the customers who are ready to buy.
The fact is, if you’re not easily found on the first page of Google for the right terms, buyers will likely go to your competitors instead.
It won’t matter how in demand your product is if no one can find it. It can also be helpful to combine your ecommerce SEO strategy with a paid ads strategy for this reason.
So What Is SEO?
SEO itself is an online marketing strategy that uses a variety of techniques to ensure your website is found on search engines like Google or Bing. In fact, the initialism actually stands for ‘Search Engine Optimisation’, and the work primarily revolves around getting your website noticed by search engines, and recommending it to searchers. We also use Local SEO to leverage your Google Business Listing.
Increasing your exposure on these search engines will give your website greater visibility in front of more potential customers and increase customer confidence in your brand.
How Will Digital Surfer Improve Your Online Store SEO?
Ecommerce SEO has a lot of similarities to organic SEO, but there are a few key differences. Where with a normal website the only action for a customer to take is to call or get in touch with the business, with these websites the emphasis is on getting customers to make a purchase. This means that the targeted keywords must be picked with more careful consideration.
Web Design for Online Stores
Another aspect of ecommerce SEO is the actual design of your website – after all, there’s no point sending a customer to your website if the purchasing process is difficult or simply non-intuitive.
We have expert ecommerce web designers who know the key elements your website needs to make it as easy as possible for customers to make their purchases. This includes things like:
- Modern, stylish look
- Clean product layout
- Easy site navigation
Having a website that’s not only nice to look at, but is easy for your customers to use and checkout on will increase the number of completed purchases that get made on your website.
Contact The Digital Surfer Team For Ecommerce SEO
To make sure you have a solid online strategy for your online store, talk to the team at Digital Surfer about ecommerce SEO to put your products in front of the customers who need them. Get in contact with us today to start the conversation for your business.
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