When it comes to powerful marketing techniques for local businesses targeting the area around them, a Google Business Listing (now Google Business Profile) can be the answer you’re looking for.
More people than ever before are turning to Google and other search engines to help them discover businesses and services in their local area. The key to making this work for you is to make sure your business is front and centre on the maps and other related searches as part of your digital marketing strategy.
Even if your business targets older demographics that may not be tech savvy, it is often their children who complete the research and make a booking on their parent’s behalf. What’s the chance they’ll open up a Yellow Pages book before searching on their phone?
Keen to see how you can turn on Google’s tap to send you a steady stream of local enquiries like other business owners in your local area?
Get in touch with our team today for local seo management.
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Harness the Power of Your Google Business Listing
All local businesses, no matter the size, can create a business listing on Google. They look slightly different whether you have a physical store customers can visit or whether you utilise a service area, but both versions offer a range of benefits.
However, just creating the listing isn’t enough. You have to spend the time to optimise it and ensure that each section is filled out in order to tell both Google and your customers what you offer. This allows Google to understand what to rank you for, and gives you the edge over your competitors.
That’s where our Local SEO services come in. Our team can optimise your Google Business Profile and start getting it found by search engines to generate more revenue for your business. The goal is to appear in the top three results, called the ‘maps pack’ – this visibility then translates to more calls for your business.
How is Local SEO different to Organic SEO?
While these two services are different, the name only partially reflects this difference so it’s easy to get them confused. Trickier still is that you can have a local SEO campaign within an organic campaign, but not the other way around.
The key difference boils down to where you want to get found – in the maps search results or in the general search results. As part of this, Google will show map results when it thinks someone is looking for a local business – like a plumber, or a restaurant.
The core differences are:
Only focuses on ranking in the maps
Some website changes
Some content production
Some technical SEO implementation
Full-scale service focussing on website
Targets organic search results, under the map
Increased website content
Higher focus on technical elements and linkbuilding
Accessing The Benefits of Local SEO
Just imagine how different your business could be if you had a steady stream of local leads that have found you on Google Maps.
Local SEO can help you target customers in your local area that are ready to take action. At Digital Surfer, we provide Local SEO to businesses all around Australia.
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Contact us today to learn more about Local SEO for your business.