The Ultimate Strategy for Attracting More Local Customers
Whether it’s putting your business on the map or refining your location strategy, Local SEO offers some seriously awesome perks.
If you’re a smart and savvy business owner, it’s likely you’ve already secured good deals with your suppliers and got all your ducks in a row with your services. Do you feel the same confidence when it comes to your local digital marketing efforts though?
You understand the value of attracting customers at the right time. What would it be worth to you to have your business found at the exact time that people are searching for your services in your area?
Many business owners feel stumped when it comes to marketing their business in their local area. They try a bunch of marketing methods themselves, often getting little to no result.
Letterbox drops work for a while but cost a lot to keep going. Facebook and other social media avenues hardly deliver the results you thought they would.
You might have even tried your hand at creating a business profile on search engines like Google.
Local SEO Management Gold Coast
When it comes to expert local marketing techniques, a Google Business Profile (formerly Google Business Listing) can be a game-changer if you know how to put it to work for you. It can be bringing in calls and enquiries while you sleep!
More people are looking to Google and other search engines to help them discover local services. Business owners have responded by investing in Local SEO and making sure that they show up as number 1 at the top of the maps and other related searches.
Local SEO isn’t always aimed at younger demographics as often older generations will employ the help of a family member to complete research and make a booking on their behalf. What’s the likelihood that family member is going to open up a phone book and manually search for a business before just simply Googling it.
Interested in seeing how to turn Google’s tap and let a steady stream of enquiries from your local area come in like other businesses are already achieving.
Get in touch with our expert team today to start your own local SEO campaign on the Gold Coast.
Harness the Power of Your Google Business Listing – Now Google Business Profile
Local businesses, both large and small, have the ability to create a business profile directly on search engines. Here’s an example of what they look like on Google:
Service-based businesses targeting a specific area can benefit from having such a listing just as much as national businesses with multiple office locations can.
The key to it driving new business to your doorstep is about more than just creating the profile though.
Without taking the next step and optimising the listing, Google can struggle to identify what your business does and what searches it should rank your listing for. If you meet Google halfway by completing research into what your ideal customers search for and then optimise your listing for those terms, you’ll be able to have a competitive edge over other businesses in your area.
That’s where Local SEO on the Gold Coast comes in. As a company that focuses on revenue generating Local SEO for our clients, our goal is to get our client’s business listings appearing in the top three results of the box with the maps to drive more calls to their business and visits to the website.
We can take care of doing the research and optimising your listing on an ongoing basis. We focus on delivering a high ROI so that you can grow your business in your ideal local area using marketing methods that work.
What’s the difference between Organic SEO & Local SEO?
We don’t blame you if you don’t know the difference between these. What makes it trickier is that the name only partly hints at their difference.
The difference comes down to where you would like to be found in search results. A maps pack shows for searches that make search engines think that the person is looking for a business local to them.
For example “SEO company Gold Coast” is one such search. If you’re a local business, these are the critical searches you need to show up for.
As a service, the core differences are:
Only focuses on ranking in the maps
Some website changes
Some content production
Some technical SEO implementation
Full-scale service focussing on website
Targets organic search results, under the map
Increased website content
Higher focus on technical elements and linkbuilding
At Digital Surfer, were committed to producing real results for local businesses and also include Local SEO optimisation in our organic SEO campaigns as it is an essential aspect to succeeding online.
With our organic SEO services, our team goes one step further and also optimise your website to get you ranking in the listings below the maps as well, just as we have with the Workcover lawyer whose results you can see in the image. We can also coordinate paid ads to maximise your visibility on Google.
Trust Digital Surfer As Your Local SEO Company Gold Coast
Imagine the difference it would make if you could fill your work diary up with a constant stream of local jobs.
If you’ve lived and worked in an area for a few years, it’s likely you’ve noticed new developments and increases in population size. Wouldn’t it be great to reach more of the new population who live close to your location?
Local SEO helps you better target these people in the moments they search for your service when they are at home or at work in your target area. At Digital Surfer, we also offer Local SEO to any businesses in Brisbane, Melbourne and Sydney.
If you are interested in finding out how well your listing is currently optimised, contact us for a FREE Local SEO audit report to learn more.