According to recent Census data, Millennials (aged 25 to 39) have overcome the number of Baby Boomers (aged 55 to 74). Between Millennials and Gen Z...
From Google to TikTok: How Younger Generations Are Searching & Buying
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Caden Schmidt's Articles
Caden Schmidt
Caden is a Paid Ads Specialist at Digital Surfer. His role is to help businesses reach their full potential using paid advertising. Caden loves sharing his passion for paid ads through his comprehensive articles written for Digital Surfer where he shares his expertise in Google Ads, Microsoft Advertising, Social Ads and more.
How To Diversify Your Marketing From Referrals & Word-of-Mouth
Word-of-mouth, networking events and other referral channels can be very valuable for any business. However, relying on referrals too much and...
Demystifying SEO & The Magic Behind Search Engine Optimisation
Many business owners see SEO (that’s search engine optimisation if you need a reminder) as a ‘dark art’. With the rise in misleading agencies...
The Future Of Marketing: 2025 Marketing Trends For Levelling Up Your Business
If you’ve noticed marketing strategies and activities that have worked for years are no longer bringing you the customers or clients you need,...
Digital Surfer Wins Another 4 Awards At The 2025 APAC Search Awards
Digital Surfer has done it again, winning four titles at the 2025 APAC Search Awards, adding to their already impressive collection of awards. As an...
Why is my website not ranking?
You’ve built a great website. Maybe you’ve even spent some time optimising it. But your website rankings simply aren’t happening. What’s going on?...
The Real Risk of Using AI Tools for SEO
Artificial intelligence, or AI, tools for marketing and search engine optimisation (SEO) sound great. A tool that can write content, create images...
How to Take Your Business to the Next Level
So, you have big plans for your business, but you’re not sure how to get to them? Maybe you want to open a new location or expand your team. Perhaps...
What is SEO: The Ultimate Guide to Search Engine Optimisation
Did you know that Google processes, on average, more than 40,000 searches every second. That’s more than 3.5 billion searches a day! At least 81% of...
Understanding Click-Through Rates on Google
There are many factors that can tell you your search engine optimisation (SEO) campaign is running successfully. Two of the most important SEO...
4 Ways Google Can Send You Qualified Customers Daily
Like most business owners, you probably would like to see your business grow by bringing in more paying customers or clients. Thankfully, you can...
How .au Websites Can Benefit Your Business
.com. .com.au. .au. .org. These are called domain namespaces and they can have more of a benefit on your business than you may think. If you’re an...
Essential Digital Marketing Strategies Your Business Needs This Year
Digital marketing is no longer a want. It’s a need. But what type of digital marketing will help your business grow? There are dozens of types of...
Why SEO is an Investment, Not an Expense
When you’re looking to make a purchase (especially a big one), how often do you think, “I’ll take a quick look online…” You may be doing product...
How SEO Became More Important Than Ever In the Transition Working Remotely
2020 came with many problems, but most of all in the ways it’s affected our businesses. Even up to the present day, the transition to remote work...
