How Main Lawyers Increased Organic Traffic By 363% Using SEO
Services: SEO, Web Design
%
Increase In Organic Traffic
Increase in Phone Calls
%
Return on Investment
About Main Lawyers
Main Lawyers is a Gold Coast law firm offering legal services in workcover, car accidents, medical negligence, superannuation claims, insurance claims and general litigation. As a smaller legal practice, they have been able to simplify their processes to be able to provide the highest impact to their clients. While they were invested in their online growth to level up their business, they were also aware of strict advertising regulations for lawyers in Australia, and needed effective solutions that also met these guidelines.
Client Goals & Challenges
Digital Surfer and Main Lawyers have been working together since 2019. Like most businesses, their goal was to increase their online presence and leads despite tight advertising regulations, but also to increase the quality of these leads, especially phone calls.
Over time, as the marketing for the Gold Coast lawyers produced more leads, the business was able to expand their services, shifting their demographics. They also set us the challenge of building an online calculator that would estimate people’s potential personal injury claim compensation, all within regulation. These changes would influence out campaign moving into 2023, 2024 and into 2025.
2022 – 2023
Before starting the marketing campaign for Main Lawyers, we first worked with them to determine their most profitable services and online opportunities. This would shape our campaign, following the migrations of their existing website onto a more optimal platform. With this done, we were able to optimise their content for both specific services and locations based on our research and the most profitable services to the business.
Within just months of starting the campaign and seeing the results they were receiving, Main Lawyers increased their investment, allowing us to increase their budget, as well as expand our strategy to even more high-value search terms across a greater area of South East Queensland. Blogs would also be used as lead magnets to target more specific search terms, as well as to feed our re-marketing ads campaigns.
2023 – 2024
Personal injury became a big focus for the business in 2023–2024. This came with its own strict set of advertising regulations, so a creative approach would be needed.
Again, we used data to provide us with the best terms and areas to be targeting, using this to kickstart our content strategy and aid ads campaigns. We would also split test meta titles and descriptions to find the best formats to increase click-through rates. Blogs, Google Business Profile and back linking would also be utilised to expand their reach, while also continuing with their website optimisation to combat Google’s core algorithm updates.
Our Strategy & Direction
Campaign Results
The Results
2022 – 2023
Our SEO campaign for Main Lawyers was so effective it saw us take home the Best SEO Campaign at the 2024 APAC Search Awards. Some of our most impactful results that enabled Main Lawyers to level up and expand include:
- A 245% increase in overall traffic year-on-year.
- A 363% increase in organic traffic year-on-year.
- A 180% increase in phone call conversions between June 2022 to August 2023.
These results saw Main Lawyers increase their turnover year-on-year by more than 100%, with a staggering 310% growth in turnover due to the introduction and marketing of their medical negligence services. The business attributes 70% of their high-value cases to our SEO work, leading to a 2955% return on investment in the last 12 months alone. We are not just a digital marketing agency to Main Lawyers — we are an integral partner in their success and growth.
2023 – 2024
Between 2023 to 2024, Main Lawyers experienced exceptional growth, on top of their already outstanding results in 2022 to 2023. This included:
– 363% increase in organic traffic.
– 180% increase in phone leads.
– 100% increase in revenue year-on-year.
– 310% business growth.
– 2955% return on investment.
The team at Main Lawyers attribute 70% of their quality legal cases from the work our team at Digital Surfer performs for them. This has allowed them to now start looking to expand into a bigger offer space to allow them to grow even further.
With Digital Surfer
Put the power of an award-winning SEO team behind your business’s growth with Digital Surfer. Every strategy is built specifically to your goals, ensuring we bring you the type of clients or customers you need to have the most impact on your bottom line. Every decision is made using data, meaning we can adapt your campaign to grow as you do.
Submit your details or give us a call to see how we can help you level up and reach your goals time and time again.