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Understanding Click-Through-Rates on Google

Understanding Click-Through-Rates on Google

There are a lot of factors that signify a successful SEO campaign - where you rank, and the click through rate of customers, is a big part of that. Of course, anyone’s primary goal is to be ranked at number one organically, especially since 28.5% of Google users will...

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SEO for beginners

SEO for beginners

It can be easy to think that SEO - and by extension, getting found online - is a simple process. Unfortunately, that’s not always the case. The good news is, a lot of the time getting the basics right can be enough to put you ahead of your competitors and on your way...

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How To Build Local Citations

How To Build Local Citations

You may have had the term local citations thrown about as part of your local SEO strategy. But what are they and how can you build them? In short, a local citation is a place where your business’ name, address and phone number (or NAP details) can be found...

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Marketing Your Business During COVID-19 | Digital Surfer

Marketing Your Business During COVID-19 | Digital Surfer

The Novel Coronavirus COVID-19 situation has disrupted all of our lives in many ways. As well as imposing a range of restrictions on our personal lives, for many of us, our business’ have also taken a hit.  At Digital Surfer, we’ve had to adapt and restructure the way...

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