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Google My Business – The Ultimate Guide

Google My Business – The Ultimate Guide

Google My Business is one of the most common ways that customers will look for businesses or services close to them, and often they will pick one of the businesses that appear in the top ‘Maps Pack’ to visit or buy from. The trick, then, is being found in those...

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Why SEO is an investment, not an expense

Why SEO is an investment, not an expense

There’s a common saying in the SEO world: The best place to hide a dead body is on page two of Google. Think about it - how often do you click through to that second page of search results? Most people, when getting to the bottom of page one, might think that they...

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How Seo Became More Important Than Ever In 2020

How Seo Became More Important Than Ever In 2020

2020 has been problematic in many ways, but most of all in the ways it’s affected our businesses. As restrictions were implemented and enforced, a lot of people had to reconsider their business and what they were doing  - especially since they now had a lot more time...

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Understanding Click-Through-Rates on Google

Understanding Click-Through-Rates on Google

There are a lot of factors that signify a successful SEO campaign - where you rank, and the click through rate of customers, is a big part of that. Of course, anyone’s primary goal is to be ranked at number one organically, especially since 28.5% of Google users will...

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SEO for beginners

SEO for beginners

It can be easy to think that SEO - and by extension, getting found online - is a simple process. Unfortunately, that’s not always the case. The good news is, a lot of the time getting the basics right can be enough to put you ahead of your competitors and on your way...

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How To Build Local Citations

How To Build Local Citations

You may have had the term local citations thrown about as part of your local SEO strategy. But what are they and how can you build them? In short, a local citation is a place where your business’ name, address and phone number (or NAP details) can be found...

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