PPC Agency Canberra
Any old paid ads strategy isn’t going to work in a highly competitive market like Canberra. Without the proper planning, targeting, platform and data tracking, the ads won’t just not reach the right people, but cost you more than it should too. With our experience working with highly regulated, tender businesses and other companies, our Canberra paid ads team will help you get the attention you need to level up and grow. Contact us to see how our ads strategies can get you to where you want to be.
Types of PPC Advertising We Recommend For Canberra Businesses
Any business needs to choose which platforms to place their ads on carefully, but none more so than those in Canberra. The right platform can help you get a competitive edge on your competitors and get in front of the right people at the right time to give you a steady, reliable stream of leads. These are some of the platforms and types of ads we recommend and worth with for Canberra businesses.
Google Ads
Most people use Google multiple times a day to find the products, services and places they need, so your ideal customers are there. However, targeting generic search terms like ‘Canberra arborist, plumber’ or whatever it is you do won’t do the trick. Our paid ads strategists use data to reach the people not being inundated with your competitors so you get a better price for more enquiries or sales.
Microsoft (Bing) Ads
For those extremely competitive industries, like government services, finance businesses and healthcare providers, running Microsoft Ads in Canberra can give you the boost in enquiries you need. By using the second most used platform where less businesses are targeting searchers, you have a better and often more successful chance of getting seen to increase the number of people contacting you or buying from you.
Social Media Ads
Social media ads aren’t for every business. But when they work, they work well. With our award-winning ads campaigns, we know when and which social media ads to use for which businesses to increase your visibility, often on a large scale. This can be the extra business you need to expand to new locations, add a staff member or simply add more revenue during quiet periods.
Remarketing Campaigns
Remarketing campaigns are a far-too underutilised paid ads method. What happens is, when someone visits your website, you can serve them with an ad on social media or other places online to remind them of why you’re so great, even including an exclusive offer. It can help you get more bang for your buck from people who are already aware of who you are and what you do.
What The Right Strategy Can Do
How We Use PPC in Canberra to Transform Businesses
When it’s done right, PPC in Canberra is an incredibly powerful growth tool. Just take a look at our very niche client, Dredge Robotics. Their robotic dredging systems target a very specific audience, and yet, with our campaigns, we’ve been able to more than double their monthly conversions, giving them a more than 16,000% return on investment.
Results like this are not rare or unique at Digital Surfer. Our Canberra PPC specialists take huge pride in designing award-winning, highly targeted and effective campaigns that drive the results businesses need to meet their goals. Book a free chat today to see how we can help you too.
What Our Canberra PPC Agency Does That’s So Different
Too many PPC agencies in Canberra do the bare basics when running campaigns. They set up the ads, spend the budget and send you a report with how many clicks they’re getting. But that’s not what matters to you, and we get that. So, we do things differently at Digital Surfer.
It starts from the first meeting. We listen to the history of your business and where you want to go, what you’ve done with ads in the past and what you feel has and hasn’t worked. Then, we go away and do the research to bring you data to back up what we want to do. Instead of ads that target general terms, we get down to what people are actually searching for on a specific level, so you get the enquiries and sales, not just the clicks.
Then, we give you the reports to show how much money we made you that month, and what we’re planning on doing to level up time and time again.
Sound good? We thought so. Get in touch today to get started with that first, complimentary chat.
The People Behind Our (& Soon-to-be Your) Success
Meet Our Award-Winning PPC Specialists in Canberra
All of the results you see here and on our case studies page were achieved by the people who will be working on your campaign. You’ll work one-on-one with a specific PPC specialist in Canberra so you build trust and a strong relationship that makes sure your campaigns are highly effective and giving you the leads you need to grow. Get to know our team today.
Caden Schmidt
Paid Ads Specialist
The Paid Ads Specialists Canberra Keeps Coming Back To
Frequently Asked Questions Answered By Our Canberra PPC Agency
Is PPC effective for professional and B2B services in Canberra?
Very. Canberra’s demographic tends to be quite research-driven, making search ads especially powerful for professional services where trust, authority and timing matter more than impulse buying.
Can PPC be used to support tenders or contract-based work?
Yes, PPC can be used to help increase brand visibility and inbound enquiries around tender periods, procurement cycles and contract renewals, supporting longer sales cycles.
How transparent is PPC reporting with Digital Surfer?
At Digital Surfer, we provide comprehensive monthly reporting with regular check-in meetings so you can see exactly where spend goes, what keywords are driving enquiries and how performance is driving results for your business. We don’t focus on vague metrics, just clear insights tied to results that actually matter.
Our Awards & Partnerships
Other Ways We Can Help Your Business Level Up
Explore our award-winning services in Canberra
Your Leads With Our Multi-Award Winning PPC Experts in Canberra
Paid ads in Canberra shouldn’t be built on guesswork. If your current campaign isn’t delivering consistent, qualified enquiries, or you’ve never run PPC ads before, we can help you refine your strategy and get more from your budget.
Fill out the form or give us a call and our business development managers will be in touch to plan a strategy to help you level up.