Gold Coast SEO
Make Waves. Be Found Online.
As a business owner, you know first-hand how hard it is to get found by customers, and harder still to get them to actually commit and book your services.
One method to do this, since almost everyone is moving online these days, is to make sure you can be found online. To do that, you need to improve your online presence with SEO.
We understand that not everyone jumps up with their chequebook at this idea, because how do you know what SEO is and what it can do for you? It’s an invisible strategy, and can be difficult to understand.
However, we make a point to educate each of our clients on what you can expect from SEO and how it could impact your business.
To start this discussion with our team, get in touch with us today.
Recent SEO Case Studies
We keep things real.
And we’re backed by a track record of success.
SEO Services Gold Coast
There’s a lot of search engine optimisation, or SEO companies, that will talk themselves up and insist they can get unbelievable results in no time at all – and they can do that for anyone, no matter the industry. While they might truly believe that, we don’t necessarily think it’s the right opinion.
After all, every business – even businesses within the same niche – is different, and it stands to reason that each unique business needs an individual SEO strategy. Ranking your website for quality, relevant keywords takes time as well. SEO isn’t a quick-fix, but the benefits of the long-term view are a higher return on investment, and more quality clients who want to do business with you.
There are almost certainly other businesses in your industry that already use SEO to make sure they’re found first for the services you offer. You’ll be able to catch up, but in the online landscape it’s like beginning a race 500 meters behind – you can still win, it will just take a little longer.
What is SEO?
In a nutshell, SEO (which stands for Search Engine Optimisation), is a digital marketing strategy consisting of updating your website and online presence in order to get your website found by search engines like Google. All search engines these days look at websites and rank them according to certain criteria, and if your website doesn’t meet these criteria then it won’t be found on Google.
There’s a joke in our industry that the most effective place to hide a dead body is on page two of Google search results. No one looks past the first page, so why would you want to leave your website where no one will see it?
Think about it for a second – when you Google something, how far in the search results do you go to have your question answered? There might be a couple of occasions you make it past the first page, but do you do that every single time you search for something? Generally not, especially if you’re looking for a service to get in contact with now.
If you do, then Google would be failing at its job of bringing up the most relevant information to answer your question as soon as possible. How many multi-billion dollar companies do you know that totally fail at doing the one thing they exist to do?
Like you, not many others tend to go past page one on Google and that’s why SEO companies exist to help businesses be found on the page that matters most.
Each SEO campaign we run includes some or all of the following elements:
White hat approach
We offer a ‘white hat’ SEO approach. It takes time, but provides a higher quality service. The other approach is known as ‘black hat’ and the SEO industry has an unfortunate reputation involving fast spammy methods or ‘gaming the system’ to boost online credibility because of the people who use black hat methods.
Link building
Links remain as one of the most important activities for a Gold Coast SEO campaign. Getting high quality, legitimate links can be tricky and time consuming. We reach out to other legitimate sites and secure guest posting opportunities. Good quality, local links pointing back to your site is an essential part of your SEO strategy, that’s why we don’t skimp on our efforts here.
Content creation
Once you’ve built links to your site, you’ll need to have regular content uploaded to your site to help boost your rankings for Gold Coast searches and deliver value to your audience. Any solid SEO campaign will require an equally solid content marketing strategy. For our clients, we create awesome, high-quality website and blog content based on target keywords and what adds the most value to site visitors.
Rock-Solid Competitor Research
We keep track of your competitor’s moves online and craft a strategy that can help you compete against them. It’s more than just doing what they do, however. We analyse your competitor’s strengths and weaknesses in order to identify your golden opportunities. Over time, we compile a wealth of data on their moves and use that information to help our clients progress to the top of search engine ranks.
On-Page SEO
On-page SEO relates to having all your ducks in a row on your actual site so search engines can easily distinguish what each page is about. What you offer and where you’re based should be as clear to Google as it is to your potential customers. When we onboard any new client, we conduct a thorough audit of their site and identify on-page issues that may affect their SEO performance. Then we get busy fixing them.
Website Error fixing
In addition to fixing issues on each of the pages of the website, we also fix tech issues in the backend that may also be getting in the way. We’ll look at the entire site and identify any technical issues that affect site loading speed, functionality or design. We’ll also make sure Google is 100% clear on where you are located and your core service or product offerings.
Reporting and progress tracking
Every month we keep track of progress and deliver transparent reports to you so you know the state of your website and your SEO campaign every step of the way. As SEO is a long-term strategy that builds on previous efforts, we keep track of the history of changes in rankings, visitors to your site, how long people stay on the site and also how many people exit straight away.
Stay ahead of the game
With search engine algorithms changing on an ongoing basis, you need to work with experts who stay up to date with the online environment. What works today won’t necessarily work tomorrow. We’re qualified SEO marketing consultants who keep track of the larger changes happening online as well as the smaller, local changes that will impact your campaign results. We consider ourselves the best SEO company on the Gold Coast because we stay nimble and adaptable so that your campaigns keep up with real time changes.
Why Use Affordable SEO on the Gold Coast?
The marketing landscape has changed dramatically over the last few years.
Marketing techniques that were effective 10-15 years ago no longer produce the results they once did. A good example is the Yellow Pages directory – more and more of today’s customers don’t even look at the phonebook now, let alone the ads in it.
These days, businesses that once relied on business directories for a majority of their foot traffic would be saving thousands of dollars by considering using other online marketing methods instead. This is where their customers are now spending the majority of their time and doing their research.
Is SEO marketing Gold Coast the right decision for your business?
It definitely can be, but keep in mind that organic SEO isn’t the only digital marketing strategy out there. Some marketing strategies work better in different industries and for different business models.
Some questions to ask yourself while understanding whether organic SEO services are going to be a good fit for you include:
Is your business hyper localised, mainly relying on people within a 10-20 km radius to walk into your premises?
Do many people in your target area actively use search engines to search for your product, service or industry regularly? (Not sure? We can help you find out)
Is your business in a position where it is economically viable to reinvest up to 3-10% of its revenues towards scaling and growth or are you still trying to make ends meet?
And lastly, are you looking for a band-aid solution to a deeper problem or are you seriously interested in committing to a long-term strategy that will help your business be found in all the right places online?
Depending on your answers to these questions, you may benefit from an ecommerce SEO campaign, local SEO campaign or maybe even a paid ads campaign.
Have more questions about how affordable Gold Coast SEO services can work for you?
Get in touch with us today to ask all your questions and find out how using the best SEO company Gold Coast for your digital marketing can help you grow your business.
At Digital Surfer, we’re an Australian business that locals love working with. We are results-driven and transparent in our processes so you always know what’s happening with your campaign. These new methods of marketing also offer real, hard data and evidence that can help you make smarter marketing decisions by spending money on the things that make an impact for your business.
Our SEO agency on the Gold Coast will create a specific campaign that is a targeted way to put your business in front of customers where they are actively searching. If your business is based in the Gold Coast, you need local residents to hear about you and your services. We also offer SEO for businesses in Brisbane, Sydney and Melbourne.
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