As a business owner, you know first-hand how hard it is to get found by customers, and harder still to get them to actually commit and book your services.
One method to do this, since almost everyone is moving online these days, is to make sure you can be found online. To do that, you need to improve your online presence with SEO.
We understand that not everyone jumps up with their chequebook at this idea, because how do you know what SEO is and what it can do for you? It’s an invisible strategy, and can be difficult to understand.
However, we make a point to educate each of our clients on what you can expect from SEO and how it could impact your business.
To start this discussion with our team, get in touch with us today.
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SEO Services Gold Coast
There’s a lot of search engine optimisation, or SEO companies, that will talk themselves up and insist they can get unbelievable results in no time at all – and they can do that for anyone, no matter the industry. While they might truly believe that, we don’t necessarily think it’s the right opinion.
After all, every business – even businesses within the same niche – is different, and it stands to reason that each unique business needs an individual SEO strategy. Ranking your website for quality, relevant keywords takes time as well. SEO isn’t a quick-fix, but the benefits of the long-term view are a higher return on investment, and more quality clients who want to do business with you.
There are almost certainly other businesses in your industry that already use SEO to make sure they’re found first for the services you offer. You’ll be able to catch up, but in the online landscape it’s like beginning a race 500 meters behind – you can still win, it will just take a little longer.
What is SEO?
In a nutshell, SEO (which stands for Search Engine Optimisation), is a digital marketing strategy consisting of updating your website and online presence in order to get your website found by search engines like Google. All search engines these days look at websites and rank them according to certain criteria, and if your website doesn’t meet these criteria then it won’t be found on Google.
There’s a joke in our industry that the most effective place to hide a dead body is on page two of Google search results. No one looks past the first page, so why would you want to leave your website where no one will see it?
Think about it for a second – when you Google something, how far in the search results do you go to have your question answered? There might be a couple of occasions you make it past the first page, but do you do that every single time you search for something? Generally not, especially if you’re looking for a service to get in contact with now.
If you do, then Google would be failing at its job of bringing up the most relevant information to answer your question as soon as possible. How many multi-billion dollar companies do you know that totally fail at doing the one thing they exist to do?
Like you, not many others tend to go past page one on Google and that’s why SEO companies exist to help businesses be found on the page that matters most.
Why Use Affordable SEO on the Gold Coast?
The marketing landscape has changed dramatically over the last few years.
Marketing techniques that were effective 10-15 years ago no longer produce the results they once did. A good example is the Yellow Pages directory – more and more of today’s customers don’t even look at the phonebook now, let alone the ads in it.
These days, businesses that once relied on business directories for a majority of their foot traffic would be saving thousands of dollars by considering using other online marketing methods instead. This is where their customers are now spending the majority of their time and doing their research.
Is SEO marketing Gold Coast the right decision for your business?
It definitely can be, but keep in mind that organic SEO isn’t the only digital marketing strategy out there. Some marketing strategies work better in different industries and for different business models.
Some questions to ask yourself while understanding whether organic SEO services are going to be a good fit for you include:
Is your business hyper localised, mainly relying on people within a 10-20 km radius to walk into your premises?
Do many people in your target area actively use search engines to search for your product, service or industry regularly? (Not sure? We can help you find out)
Is your business in a position where it is economically viable to reinvest up to 3-10% of its revenues towards scaling and growth or are you still trying to make ends meet?
And lastly, are you looking for a band-aid solution to a deeper problem or are you seriously interested in committing to a long-term strategy that will help your business be found in all the right places online?