Paid Ads Specialist
Digital Surfer is a forever growing innovative digital marketing agency, passionate about effectively marketing our client’s online presence through their website, paid advertsing channels and Google Business Profile.
- Top company culture – a great path for career progression as the team continually grows.
- Genuine work/life balance
- 4 & 1/2 day work week
- Amazing people & location in Burleigh Heads on the Gold Coast
- A friendly & passionate team that supports each other.
- Competitive market salary and benefits
We are on the search for a truly outstanding, passionate, intelligent, and analytical Paid Ads Specialist to join our growing team.
Why Work With Us
We strongly believe if you look after your people, they look after your clients. When you work with us, you receive the support and care you need to thrive in your career and life.
Education
Flexibility
Human
The Opportunity
We have an exciting opportunity for a Paid Ads Specialist within our Gold Coast team. The position is full-time over 4 & 1/2 days. You’ll be responsible for;
- The proactive development, implementation, and optimisation of strategic paid media campaigns across various platforms such as Google Ads, Bing, and various social media channels.
- Executing tests, collecting, and analysing data, and identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Creating and building high-level relationships with business owners, marketing departments, and management teams across a wide range of industries.
- Report on key metrics for every campaign with the ability to analyse performance, identify areas for improvement, and justify campaign decisions to clients.
- Conduct market research on keywords, consumer trends, and competing brands.
- Keeping up to date with the latest advancements in search trends, PPC strategies, and best practices.
- Optimise copy and landing pages for paid search engine marketing campaigns
- Creation of creative and compelling paid ads within all paid advertising platforms
Key Functions of the Role
You will come from a strong paid ads background with a passion and ability to understand business goals and advertising principles across multiple paid ad platforms. You have a strong ability to clearly communicate strategy, performance, and campaign recommendations, whilst having extremely high attention to detail and excellent listening skills.
Most importantly YOU live and breathe digital marketing, YOU are driven, YOU are a team player and YOU are motivated.
The Role
- Strategise, create, execute, manage and optimise;
- Google campaigns across search, display, shopping, and YouTube.
- Facebook (Mata) & Instagram ad campaigns
- Bing ad campaigns
- LinkedIn and other social media ad campaigns as required under the campaign strategy.
- Conduct market research on keywords, consumer trends, and competing brands.
- Create and optimise copy and landing pages for paid search engine marketing campaigns.
- Monitoring SEM analytics such as conversion rate, CPCs, and customer acquisition rates.
- Management of client expectations and report on key metrics for every campaign with the ability to analyse performance, identify areas for improvement, and justify campaign decisions to clients (face to face and via the phone).
- Project Management of work and reporting through the agency systems.
- Keeping up to date with the latest advancements in search trends, PPC strategies, and the best practices.
Fit for Role
- 12 to 18 months within an agency paid ads role
- A good understanding and experience in running successful campaigns in Google Ads (search, display, shopping, YouTube), Meta Ads, Bing Ads. Other social media ad campaign platforms would be a bonus.
- The ability to clearly communicate strategy, performance, and campaign recommendations
- You love data and are analytically minded.
- You’re a natural problem solver and an avid reader. You’re always on top of the latest search trends and willing to tackle a challenge.
- You work well with others and enjoy teaming up within the team and value the relationships you have at work.
- Excellent verbal and handwritten communication skills with client and team, as well as high attention to detail
- Experience with popular campaign management and reporting tools.
- Experience with popular content management systems, WordPress & Shopify are essential
- Positive, ability to learn quickly, self-motivated, passionate, enthusiastic, a can-do attitude & dynamic, are a few “keywords” that describe the best fit personality for this position.
Apply to Work for an amazing agency
- Your current resume, detailing your experience in Paid Ad platforms & how many years of experience you have in digital marketing.
- Your range of expected salary
- Ability to work at our Burleigh Heads, Gold Coast office. No remote or overseas work is currently applied to this job.
- Confirmation of your right to work in Australia – appropriate work VISA (if applicable)
How to Work for Us
Our owners, Peter and Renee Curran, are passionate about inspiring and guiding the next generation of digital marketers. As entrepreneurs and digital marketing experts themselves, they invest time in students from Griffith University and Gold Coast TAFE, guiding them on essential skills to help students grow with the ever-evolving world of digital marketing.
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Hear Why Our Team Loves Digital Surfer
★★★★★
Since joining the Digital Surfer team, I have been presented with endless opportunities to grow both professionally & personally. Both Pete & Renee are super supportive and genuinely care about everyone on the team. Being given the freedom to innovate and create our monthly training program has been a highlight of my development.
While we work hard for all our clients, we also have a lot of fun while we’re at it, with regular social team bonding events & our monthly training days.
★★★★★
Working with Digital Surfer has given me so many amazing opportunities to grow – both as a digital marketer and within the scope of the role. Pete and Renee are open to suggestions for improvement when learning new skills and always hear out any ideas we come to them with.
Digital Surfer offers an amazing work environment with regular team building and bonding, as well as periodic workshops and team training to make sure we’re all giving our best to each client.