CosMediTour Levelling Up With Paid Ads & SEO
Services: SEO, Paid Ads, Web Design
%
Increase In Sales
%
Increase In Organic Conversions
About CosMediTour
CosMediTour, Australasia’s largest plastic surgery group, turned to Digital Surfer to transform its digital presence and achieve significant business growth. With operations in both Australia and Thailand, CosMediTour faced challenges with underperforming marketing strategies and misaligned campaign priorities. Digital Surfer partnered with them to deliver a tailored SEO and paid advertising solution, achieving remarkable results and earning industry recognition.
Client Goals & Challenges
Following a management change, they recognised their Google marketing strategies were failing, resulting in three-quarters of their internal marketing team being dissolved. In May 2024, they approached Digital Surfer, aware of our multi-award winning reputation for helping businesses level up.
The 3 goals they gave us were:
- Goal 1: Shift Google Ads focus from surgeries in Australia to Thailand to address the changing economic climate in Australia.
- Goal 2: Increase total sales (from 200) by 20% in the first 3 months.
- Goal 3: Increase the quality of leads via assessment form submissions and online booking consultations.
CosMediTour’s internal marketing had stagnated due to resource limitations and strategic misalignment. Key issues included:
- A disproportionate focus on Australian campaigns amidst shifting economic climates.
- Inefficient budget allocation across campaigns, particularly between Thailand and Australia.
- Underperforming ads and a lack of accurate conversion tracking, resulting in low-quality leads.
These challenges necessitated a strategic overhaul of their digital marketing campaigns to realign priorities and enhance lead quality.
Our Integrated SEO & Paid Ads Strategy
To address the issues, Digital Surfer implemented a robust strategy grounded in data-driven insights and technical expertise:
Paid Ads Restructure
- Shifted the budget allocation to prioritise Thailand (from 25% to 55%), aligning with evolving business goals.
- Consolidated 46 campaigns into 10 highly targeted campaigns, leveraging Google Ads’ smart bidding and machine learning capabilities.
- Implemented advanced conversion tracking using Google Tag Manager to accurately attribute leads and conversions.
SEO Strategy Realignment
- Optimised existing content for high-intent keywords.
- Enhanced site architecture to streamline navigation and improve user experience.
Our Strategy & Direction
Campaign Results
The Results
Within three months, the campaign achieved transformative results:
- Sales Growth: Total sales increased by 31.5%, exceeding the initial goal of 20%.
- Lead Quality: Improved conversion tracking led to a 21.8% increase in high-quality leads via assessment forms and online consultations.
- Revenue Impact: Key services such as breast augmentation and tummy tucks saw a 91% and 51% rise in conversions, respectively.
These results not only met but surpassed CosMediTour’s expectations, solidifying its market position in Thailand.
With Digital Surfer
At Digital Surfer, we don’t just bring you more enquiries. We ensure those leads are the right kind to help you level up your business.
If you’re ready to transform your business and reach your goals, it’s time we had a chat. Our digital marketing team will customise a campaign to help you increase your incoming business and how much each lead is costing you. Leave your details and we’ll get back to you soon, or give us a call.