Let Your Customers Find You Before They Find Your Competitors
It doesn’t matter if you want to increase your visibility online or if you want to be one step ahead of your competition, a thought-out Local SEO campaign can give you both.
If you’re an intelligent and savvy business owner in and around Brisbane, chances are you’ve already made some good deals and decisions along the way. However, an important question you need to ask yourself is, do I make it easy enough for people in my geographical area to find us online?
If your phone isn’t ringing enough, not enough appointments booked and people aren’t coming through the door as often as you’d like, the answer is probably no.
As a business owner, it’s normal to try a range of different marketing efforts in your local area. You might have tried everything from letterbox drops to ads in your local newspaper with little to no results. The problem with these types of marketing strategies is that you hardly ever reach your ideal customer, and instead spend money on being seen by the wrong people.
What if you could be found online by people in your area looking for a service just like yours, at the time they’re searching for it?
Thanks to Local SEO, you can.
Chances are, you might even have created a business profile on Google, hoping it would bring the results you want. The truth is, there’s more to digital marketing strategy than that. There’s content to be published, optimisation to be done and countless other things you have to do before you can expect to see any results.
To really understand what goes into showing up in the top spots on Google takes years to fully grasp. The work itself is also very time-consuming and would take precious time that you wouldn’t be able to spend on your business.
Access New Marketing Opportunities with a Local SEO Agency Brisbane
Local marketing techniques come in all different shapes and forms, but an optimised google Business Profile (formerly Google Business Listing) can be a powerful game changer if you know how to make it work for you. It has the potential to bring in calls, enquiries, bookings and people through the door all by itself!
These days, most people rely on Google to help them discover local services. Long gone are the days when you had to flick through that big yellow brick called Yellow Pages to find local services near you.
With more and more business owners investing in Local SEO and making sure their businesses are found in maps and other related searches, it’s important to do the same if you plan on staying in business and thrive for years to come.
As a business owner, it’s essential to understand that things constantly change. Things that have worked for you and got you business in the past might not work anymore. With most industries becoming more competitive than ever before, it’s important to stay on top of trends in your industry to be able to compete with your competitors.
The same thing goes for marketing techniques. With businesses focusing mainly on organic SEO, ecommerce SEO and paid ads, to rank in your local area through your Google Business Profile can be a great advantage.
Digital Surfer has been independently ranked by a third-party evaluator as one of the top SEO companies in Brisbane for comprehensive SEO services, local SEO services, and other digital marketing services that we provide to our clients. We’re proud to have achieved this position and provide such excellent value to our clients.
Make Your Google Listing Bring In The Business
It’s possible for both large and small local businesses in Brisbane, to create a business listing directly on search engines. If you are not sure what a business listing actually is, here’s an example of what they look like on Google:
Businesses providing services to specific areas can draw benefits from having a listing just as much as larger national businesses with multiple locations can.
However, to have it actually start driving new business to your doorstep is more than just creating the listing.
Unfortunately, to just create the listing and then hoping for the best isn’t going to cut it. If it was that easy, then every business in the world would be on the first page of Google.
Neither does this tell Google what your business is about and for what searches it should rank your listing. To start seeing powerful results you first have to do the work and show Google why they should display your business at the top instead of your competitors. This is what our local SEO Brisbane specific campaign is all about.
If you help Google by completing research into what your ideal customers search for and then optimising your listing based on those terms, you’ll be able to have a competitive edge over other businesses in your area.
That’s where Local SEO services come in. As a company that focuses on revenue generating Local SEO for Brisbane businesses, our goal is to get our client’s business listings showing up in the top three results of the box with the maps to drive more calls to their business.
We’ll take care of the research and optimisation of your listing on an ongoing basis so that you can start preparing for the stream of new business that your local SEO Brisbane campaign is about to bring. Our focus is to deliver a high ROI so that you can grow your business in your ideal local area in Brisbane using proven marketing methods that actually work.
What does Local SEO include?
If you’ve ever given ranking your business listing in Google Maps a try yourself, you’ll know that it’s not as easy as it may seem! In fact, there’s quite a few things that go into it. At some point you might have had the feeling that no matter what you do, you just can’t seem to show up in the top spots for the searches that you try to rank for.
The thing that most people don’t realise is that most of the really important factors never happen on the listing itself, which is why you won’t get any results by optimising only the business listing. Rather, some essential work is done either on your website or on other areas of the internet. Additionally, a decent level of tech skills are required to succeed with this strategy. At Digital Surfer, we take a holistic approach to get your listing ranking and we make sure it’s in excellent shape at all times. We also go above and beyond by optimising the content of your website and technical setup so that it is compatible with your Google Business Listing (now Google Business Profile).
This approach results in your listing ranking for more areas than it would otherwise. Everything we do is based on research of what the market is telling us and what your competitors are doing. Another advantage of working with us is that we are also able to respond to changes, updates and other tweaks that search engines make to their algorithms, helping you keep your business listing on top and outranking your competition.
How a Brisbane Local SEO Campaign Differs From Normal SEO.
With two different kinds of SEO, it’s no wonder people sometimes get confused. What makes it even trickier is that the name only partially hints at their difference.
If you were to implement a local strategy in an SEO campaign it would look entirely different to a Local SEO campaign.
To decide which type of SEO campaign is right for you, it’s important to have an idea of where it makes sense for your business to be found in the search results of Google. A maps pack shows for searches that make Google think that the person is looking for a local business. This could be a search like “supermarket near me” or “plumber in north Brisbane”, for instance.
If you’re a local business, these are the critical searches you would want to show up for.
As a service, the main differences are:
Only focuses on ranking in the maps
Some website changes
Some content production
Some technical SEO implementation
Full-scale service focussing on website
Targets organic search results, under the map
Increased website content
Higher focus on technical elements and linkbuilding
The maps section of search results is prime real estate on search engines since they are displayed above most of the results shown and in a prominent, attention grabbing position.
Accessing Customers a Stone’s Throw Away Through a Local SEO Brisbane Campaign
For any business owner, the difference between a steady stream of local jobs and jobs all over a big city like Brisbane is huge. As one of Australia’s fastest growing cities, Brisbane has seen some dramatic changes in the last few years.
If you’ve lived and worked in the same area for a couple of years, chances are you’ve noticed new developments and an increase in population size. Imagine the growth in revenue you’d see if you were able to reach more of the new population who live close to your business?
What makes Local SEO the most powerful marketing technique for attracting more local customers?
Simply put, it helps you target your ideal customers in the exact moment they’re searching for your services, either when they’re at home or at work nearby.
Consider all the time you could save by filling up your work day with jobs that are near each other and closer to your business. In a time where time is becoming more and more scarce, this is of great importance. If you have an established premises or store in a specific location, you could be increasing the amount of foot traffic coming through your doors.
Trust Digital Surfer As Your Local SEO Company Brisbane
At Digital Surfer, we focus on generating real results for local businesses. Additionally, to also include Local SEO optimisation in any of our SEO campaigns is an essential aspect to succeeding online as a local business in Brisbane. We also provide Local SEO to businesses on the Gold Coast, and in Sydney and Melbourne.
With any of our SEO services, you can rest assured that our team will deliver above your expectation through also optimising your website to get you ranking in the organic listings below the maps as well. Contact us today to get started.
If you are keen to find out how well your listing is currently optimised, contact us today for a FREE Local SEO audit report.