Local SEO Brisbane: Let Them Find You Before They Find Your Competitors
Make Waves. Be Found Online.
It doesn’t matter if you want to increase your visibility online or if you want to be one step ahead of your competition, a thought-out local SEO Brisbane campaign can give you both.
If you’re an intelligent and savvy business owner in and around Brisbane, chances are you’ve already made some good deals and decisions along the way, give yourself a pat on the back for those.
An important question you need to ask yourself is, do I make it easy enough for people in my geographical area to find us online.
If your phone isn’t ringing enough, not enough appointments booked and people aren’t coming through the door as often as you’d like, the answer is probably no.
As a business owner it’s normal to feel that your marketing efforts in your local area just isn’t bringing you any substantial results. You might have tried everything from letterbox drops to ads in your local newspaper with little to no results. The problem with these types of marketing strategies is that you hardly ever reach your ideal customer, and instead spend money on being seen by the wrong people.
What if you could be found online by people in your area looking for a service just like yours, at the time they’re searching for it?
Thanks to Local SEO you can!
Chances are, you might even have created a business profile on Google, hoping it would bring the results you want. The truth is, to actually see results you have to put in hard work. There’s content to be published, optimisation to be done and countless other things you have to do before you can expect to see any results.
To really understand what goes into showing up in the top spots on Google takes years to fully grasp. The work itself is also very time-consuming and would take precious time that you wouldn’t be able to spend on your business.
You understand the value of attracting customers at the right time. What would it be worth to you to have your business found at the exact time that people are searching for your services in your area?
Access the World of Game-Changing Local Marketing Opportunities In Brisbane
Local marketing techniques come in all different shapes and forms, but an optimised Google Business Listing can be a powerful game changer if you know how to make it work for you. It has the potential to bring in calls, enquiries, bookings and people through the door all by itself!
These days, most people rely on Google to help them discover local services. Long gone are the days when you had to flick through that big yellow brick called Yellow Pages to find local services near you.
With more and more business owners investing in Local SEO and making sure their businesses are found in maps and other related searches, it’s important to do the same if you plan on staying in business and thrive for years to come.
As a business owner, it’s essential to understand that things constantly change. Things that have worked for you and got you business in the past might not work anymore. With most industries becoming more competitive than ever before, it’s important to stay on top of trends in your industry to be able to compete with your competitors.
The same thing goes for marketing techniques. With businesses focusing mainly on organic SEO and paid ads, to rank in your local area through your Google Business Listing is easier as there’s not as much competition … YET! Nevertheless, it is something that is sure to bring results and is here to stay.
Even if your business targets an older demographic that might not be as tech savvy as younger people, their children often help out with the research and make bookings for their parents.
What’s the chance they’ll open up a Yellow Pages book before searching on their phone?
Keen to see how you can turn on Google’s tap to send you a steady stream of local enquiries like these other savvy business owners?
Get in touch with our team today.
Make Your Google Listing Bring In The Business
It’s possible for both large and small local businesses in Brisbane, to create a business listing directly on search engines. If you are not sure what a business listing actually is, here’s an example of what they look like on Google:
Businesses providing services to specific areas can draw benefits from having a listing just as much as larger national businesses with multiple locations can.
However, to have it actually start driving new business to your doorstep is more than just creating the listing.
Unfortunately, to just create the listing and then hoping for the best isn’t going to cut it. If it was that easy, then every business in the world would be on the first page of Google.
Neither does this tell Google what your business is about and for what searches it should rank your listing. To start seeing powerful results you first have to do the work and show Google why they should display your business at the top instead of your competitors. This is what our local SEO Brisbane specific campaign is all about.
If you help Google by completing research into what your ideal customers search for and then optimising your listing based on those terms, you’ll be able to have a competitive edge over other businesses in your area.
That’s where Local SEO services come in. As a company that focuses on revenue generating Local SEO for Brisbane businesses, our goal is to get our client’s business listings showing up in the top three results of the box with the maps to drive more calls to their business.
We’ll take care of the research and optimisation of your listing on an ongoing basis so that you can start preparing for the stream of new business that your local SEO Brisbane campaign is about to bring. Our focus is to deliver a high ROI so that you can grow your business in your ideal local area in Brisbane using proven marketing methods that actually work
Still not sure what Local SEO is?
As you may know, SEO stands for search engine optimisation. Local SEO is all about optimising your content to show up locally, leaving your mark on the local maps and showing up for searches relevant to your business.
If you’re anything like the business owners we work with, then you’ll probably agree that life would be a whole lot easier if you could fill your work day up with jobs around 10-15km from your location.
You could squeeze in more back to back jobs and do more billable hours per day while at the same time cutting back on the time you spend in traffic between jobs.
A successful local SEO Brisbane campaign makes your business show up in the maps box of the search results on Google. That means, when someone in your target area searches for the services you provide online, you show up in the top 3 results. These people will then find your business before they find your competitors.
Here’s an example of how our team makes this happen for local businesses in Brisbane.
Now, if you have a business that needs to be found locally, then it’s likely specific Brisbane Local SEO strategies can benefit you too.
You see, there are only 3 spots in the box here, so the goal is to have your business show up in one of these for each of your target areas and services.
Let’s chat if you’re interested in placing your business on the local maps, growing your business and attracting more local customers.
Accessing Customers a Stone’s Throw Away Through a Local SEO Brisbane Campaign
For any business owner, the difference between a steady stream of local jobs and jobs all over a big city like Brisbane is huge. We all know how terrible the Brisbane traffic can be and how time-consuming it is to get around. With local SEO in your toolbox, you’d be surprised how much time you could save yourself in a year.
As one of Australia’s fastest growing cities, Brisbane has seen some dramatic changes in the last few years. If you’ve lived and worked in the same area for a couple of years, chances are you’ve noticed new developments and an increase in population size. Imagine the growth in revenue you’d see if you were able to reach more of the new population who live close to your business?
What makes Local SEO Brisbane businesses most powerful marketing technique for attracting more local customers?
Simply put, it helps you target your ideal customers in the exact moment they’re searching for your services, either when they’re at home or at work nearby.
Consider, all the time you could save by filling up your work day with jobs that are near each other and closer to your business. In a time where time is becoming more and more scarce, this is of great importance. If you have an established premises or store in a specific location, you could be increasing the amount of foot traffic coming through your doors.
How a Brisbane Local SEO Campaign Differ From Normal SEO
With two different kinds of SEO, it’s no wonder people sometimes get confused. What makes it even trickier is that the name only partially hints at their difference.
If you were to implement a local strategy in an SEO campaign it would look entirely different to a Local SEO campaign.
To decide which type of SEO campaign is right for you, it’s important to have an idea of where it makes sense for your business to be found in the search results of Google. A maps pack shows for searches that make Google think that the person is looking for a local business. This could be a search like “supermarket near me” or “plumber in north Brisbane”, for instance. For us, as a digital marketing agency specialising in local SEO, it would make sense to show up in the top spots for a search like “local SEO company in Brisbane”, which we do.
If you’re a local business, these are the critical searches you would want to show up for.
As a service, the main differences are:
Lower price point
Full scale service focusing mainly on the website
Only focuses on rankings in the maps
Targets the search results under the maps
Minimal website changes
Higher price point
Minimal content production
Lots of focus on website content, link building and technical elements
Minimal technical SEO implementation
The maps section of search results are prime real estate on search engines since they are displayed above most of the results shown and in a prominent, attention grabbing position.
At Digital Surfer, we focus on generating real results for local businesses. Additionally, to also include Local SEO optimisation in any of our SEO campaigns is an essential aspect to succeeding online as a local business in Brisbane.
With any of our SEO services, you can rest assured that we will deliver above your expectation through also optimising your website to get you ranking in the organic listings below the maps as well. Contact us today to get started.
Local SEO: Frequently Asked Questions By Brisbane Business Owners
What does Local SEO include?
If you’ve ever given ranking your business listing in Google Maps a try yourself, you’ll know that it’s not as easy as it may seem! In fact, there’s quite a few things that go into it. At some point you might have had the feeling that no matter what you do, you just can’t seem to show up in the top spots for the searches that you try to rank for.
The thing that most people don’t realise is that most of the really important factors never happen on the listing itself, which is why you won’t get any results by optimising only the business listing. Rather, some essential work is done either on your website or on other areas of the internet. Additionally, a decent level of tech skills are required to succeed with this strategy. At Digital Surfer, we take a holistic approach to get your listing ranking and we make sure it’s in excellent shape at all times. We also go above and beyond by optimising the content of your website and technical setup so that it is compatible with your Google Business Listing.
This approach results in your listing ranking for more areas than it would otherwise. Everything we do is based on research of what the market is telling us and what your competitors are doing. Another advantage of working with us is that we are also able to respond to changes, updates and other tweaks that search engines make to their algorithms, helping you keep your business listing on top and outranking your competition.
When will I see a ROI (return on my investment) from Local SEO?
Most of the clients we work with, generally see a healthy ROI from 4-6 months from first starting their campaign. As we know, SEO is a long-term strategy and is for businesses looking for steady and exponential growth over time. If your business is struggling financially and is looking for some quick sales, our Local SEO Brisbane specific campaign is not for you. Even though it is possible for businesses to see an instant boost in their rankings and start generating new enquiries and leads at an earlier stage in the campaign, it is more common for ranking and revenue improvements to span over the first 4-6 months. Generally, after having built a solid foundation, the rankings improve.
Is Local SEO Important For My Business In Brisbane?
Local SEO is just as important as getting local exposure is to your business. It’s true that it may only be one aspect of effective marketing for your business, but in the case you want to target local customers as effectively as possible, then it’s one of the very best investments you can make. One way you can test your local exposure online is by searching for your main service and location e.g. “dentist South Brisbane” or “lawyer West Brisbane”. If there’s a box with maps appearing in the search results and your business is not in the top 3 results, chances are the businesses that are showing instead are getting the majority of online leads in your area.
Ultimately, it’s up to you as a business owner to determine just how important local exposure on search engines really is. You might be in a niche that people don’t consistently search for, or in a niche that’s very hard to define. In those cases, you might decide it’s not in the best interest of your business to start a Local SEO campaign at all. However, before making the decision, it’s crucial to make sure you firstly complete proper research as many of the local business owners we work with often are surprised when they discover all the online opportunities that exist.
The research part is especially useful if you’re in a competitive niche with big players that dominate Google’s search rankings. Even though, they have bigger marketing budgets and brand recognition, a location strategy is an effective approach that smaller businesses with smaller budgets have found great success with. Our team can help with doing all that important research, while finding the best opportunities online for your business. We will find out exactly how many people are searching for your services and in your target areas each month. Once you first see this data for yourself, you’ll likely discover the true power of Local SEO Brisbane services and how they can be a real game-changer for your local exposure.
Why are Local SEO Citations Important?
Basically, citations are mentions of your business around the internet. It’s more than someone just mentioning your brand name somewhere, which is why it can be difficult to build these mentions. You can think of it like referrals from other companies and websites sharing your phone number and address with potential customers while also showing Google that your website and business listing are relevant and important. Our approach includes creating a solid base of these citations in the form of directory listings for our clients.
We also find additional opportunities to get more mentions where we can – especially in the local area where your business is based. One of the perks of working with our digital marketing agency is that we’ll start off the campaign by completing an in depth competitor analysis of the citations your competitors already have. Our next step is to create a strategy to make sure you’re listed on all relevant industry and location directories, which will give you a chance to compete online.
If you are keen to find out how well your listing is currently optimised, contact us today for a FREE Local SEO audit report.