The Brisbane PPC Agency Who Gives You the Qualified Leads & Sales to Grow

There is demand online for your products and services. Paid ads (also known as PPC or pay-per-click) will put you where this demand is, bringing them to your website ready to turn into a customer or client. Getting your strategy right is the secret sauce to helping you level up your business, reaching your next million dollars in revenue, growing your team or expanding your locations. 

As an award-winning Brisbane PPC agency, our paid ads strategists will build and optimise campaigns to bring you the most revenue to your business. You’ll work directly with your ads manager — not an account manager — giving you the most powerful results to help you grow.

Paid Advertising Brisbane

Brisbane AdWords Management ThatCreates More Business For You to Grow

There is more to growing your business with paid ads than generating leads. We often find businesses are quick to turn off their PPC ads when they book out, but this is where you could be going wrong. Ads, like any type of marketing, are not instant. They take time to be the most efficient for your business, and brand awareness campaigns can be just as important, if not more so for a business new to ads. 

As your digital marketing partner, we will guide you on where you need to be when, and how to best utilise paid ads platforms to get you the results you need in the long term, not just right now. We’ll tell you how to optimise your website to convert people who click through from your ads, or other ways to grow your business, like filtering people to your newsletter or social media. It’s all about utilising cross-platform intelligence and data to focus on long-term growth of your business to help you reach your next goal, and whatever that may look like.

Paid Advertising Strategy

More Than Just a Brisbane Google Ads Agency — We Put You Wherever You Need to Be

PPC isn’t just about Google Ads. Our Brisbane PPC agency specialises in paid advertising on the digital platforms that will get you seen and your customers calling, from Google and Bing Ads to Facebook, Instagram, TikTok and LinkedIn Ads, or wherever else you need to be. Explore the different platforms we find are the best strategies to help businesses reach their ideal audiences to allow them to grow and level up their goals.

Google Ads

Google Ads, PPC, Google Adwords; it’s known by a few names, but whatever you’re calling it, it’s a must for businesses with an audience Googling what they do. By utilising audience, competitor and industry data, we can refine exactly who sees your ads, where and when to be able to give you the best return for your Google Ads investment.

Bing/Microsoft Ads

Bing is the second most popular search engine in Australia, with Microsoft Ads the PPC platform to get you in front of even the most specific of audiences. For businesses in highly competitive industries or areas (like professional services in Brisbane), Bing PPC ads can help you maximise your results more effectively than a mainstream platform, like Google.

TikTok Ads

TikTok Ads are one of the most underutilised PPC methods, but can be one of the most effective, especially for businesses with younger target audiences or eCommerce stores. By utilising organic-looking content, you can create a better connection with ad viewers, helping increase the likelihood of securing the sale.

Facebook Ads

Facebook, Instagram and Messenger Ads are all run through the Meta Ads platform. They put you in people’s feeds and explore pages, utilising AI to increase your performance the longer your ad is running. Using the right data, we can help drive sales, enquiries, newsletter subscribers or whatever you need to grow your business.

LinkedIn Ads

LinkedIn Ads are notorious for being expensive, but for the right business, they are a goldmine waiting to be tapped into. Our Brisbane ads specialists often utilise LinkedIn ads for businesses marketing to other businesses (B2B marketing), reaping the benefits of LinkedIn’s unique audience targeting through position titles specifically.

Paid Ads Platforms

A Different Approach to Brisbane Social Media Advertising

Facebook (and sometimes Instagram) Ads are the default for most businesses and agencies looking to tap into the power of social media PPC. If this is your business, you’re missing out on huge potential to help your business skyrocket your results. 

 At Digital Surfer, we don’t just look at the most popular social media platforms. When auditing your business’s PPC needs, we’ll investigate which platforms will give you the best results, exploring untraditional avenues to help you stand out from the crowd and get you in front of where your ideal customer is spending their time. Lock in a time to chat to our team to explore your options today.

Our Awards & Partnerships

Discover What Results You Can Expect With Our PPC Case Studies

11.2k+ clicks. 81% increase in conversions. 78% conversion rate. 522% increase in leads. These are all real results our paid ads specialists have achieved for businesses just like yours.

Frequently Asked Questions About PPC & PPC Management in Brisbane

Should I hire a PPC agency?

Deciding whether to hire a PPC agency depends on your specific needs and circumstances. One of the biggest reasons businesses hire PPC agencies is to access their specialised knowledge and experience in managing PPC campaigns, and the results this can achieve. Managing PPC campaigns can also be time-consuming, so hiring an agency can free up your time to focus on other areas of your business. It’s that peace of mind knowing your campaigns are being managed by the experts.

However, hiring a PPC agency can be expensive. You will need to pay a management fee on top of your ad investment, which covers the tools, expertise and time of the ads specialist looking after your campaign. On the other hand, PPC agencies can help you run your ads to receive a better return on investment, which can give you more results than you could have achieved yourself.

Ultimately, the decision to hire a PPC agency depends on your budget, goals and resources.

Is PPC still relevant?

Yes, PPC is still relevant. PPC stands for pay-per-click marketing, which is a marketing strategy designed to drive traffic from search engines or other websites to a company’s website. It is one of the most effective ways to drive targeted traffic to your website, and generate leads and sales. 

For businesses, PPC isn’t just still relevant, but can be essential in their marketing strategy. When combined with other digital marketing strategies, such as search engine optimisation (SEO) and social media, it can help you reach people in all stages of their buying journey, helping you be the business they choose.

Which is better, PPC or Facebook Ads?

PPC is an ad format that can be used in both Google Ads and Facebook Ads, however, is commonly only thought of as a search engine marketing strategy. The best advertising platform for your business will be the one that best helps you reach your ideal target audience to help you drive brand awareness, leads and sales. This may be on social media platforms, like Facebook, Instagram, TikTok or LinkedIn, or may be through search engines, like Google or Bing. 

There is no one-size-fits-all solution or approach to paid advertising. Our PPC and ads specialists at Digital Surfer can help you make an informed decision about what paid ads solution will get you the results you need to level up your business. Contact us today to start the conversation.

How do I hire a PPC specialist?

There are several ways to hire a PPC specialist, with the most common methods being to hire a freelancer, in-house specialist or a paid ads agency. Depending on the route you choose, this may include placing job ads and interviewing candidates to integrate into your own team, or researching and consulting with different specialists and agencies to outsource your paid ads.

When looking for a PPC specialist for your business, ensure the person or agency has thorough experience in a number of platforms to allow you to reach your audience in the right places. They will be familiar with your industry and conducting competitor and audience research, and should be up to date with the latest best practices and tools. 

When interviewing candidates or agencies, ask about their experience managing PPC campaigns, their approach to campaign management, and their experience with your industry and target audience. You should also ask for references and/or examples of previous work, or for an agency, case studies and reviews.

Level Up Your Business In The Most Competitive Locations

At Digital Surfer, we specialise in helping businesses in the main metropolitan areas, like Brisbane, Sydney and Melbourne not only compete but become a powerhouse in their industry.

DS Level Up

Your Business With Digital Surfer

Ready to get started? Good, because so are we!

Simply let us know your details or give us a call to talk about your business goals and how we can help you achieve them.