Paid Ads Brisbane

Have you been wondering what’s the best way to get your website in front of your competitors with the least amount of waiting?

Leveraging different digital marketing strategies such as organic and local SEO are great for achieving long term rankings, but the question is what do you do in the meantime to make sure you’re still seen by your ideal customers. Studies have shown that more than 90% of people will turn to Google first in their search for a local business, so don’t you want to be the first results they see?

Generally, when a customer makes a google search for a product or service, they’re already intending to make a purchase or take action. So when you think of it that way, it makes sense to use paid ads to put your business on the top of the page, in front of those prime customers. At Digital Surfer, we’ll create a targeted paid ads strategy that will catch the attention of your customers and ensure you only pay for the keywords that relate to your business.

This is one of the fastest ways to increase traffic to your site, especially when you combine this strategy with organic and local SEO to ensure that your digital marketing strategy carries longevity. Both methods of SEO are likely to take several months before you achieve a page one ranking, so the addition of paid ads will ensure your website is still seen while these strategies gain traction. Plus, once you’ve achieved the rankings you want, it can still be beneficial to continue with a paid ad strategy, as these are displayed above both the organic and local SEO results.

Our team has experience running and managing targeted paid ad campaigns to ensure the best result for businesses throughout Brisbane. All of our campaigns are run locally, so you have peace of mind that we know your audience and the market that you’re aiming to target. We also pride ourselves on being totally transparent throughout the process, with weekly reporting so that you can keep an eye on your campaign, the spend, and how many clicks become conversions.

Get in contact today to have a chat about paid ads for your business.

Why have a paid ads campaign for Google?

Running paid ads through Google has a variety of benefits and it doesn’t whether you’re a large or small business or what industry you’re in.

  • Seen before the organic results

Having a combined paid ad and SEO strategy will mean that you have the opportunity to appear up to three times on the Google results page, with paid ads having the highest chance of being seen at the top of the page. Take advantage of the real estate and capture the customers who are interested in your product or service quickly.

  • Reach the right audience

A great thing about paid ad campaigns is that they allow you to get a lot more precise with who you show the ads to. That means your ad will be seen by the audience that’s most likely to click through and buy.

 

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  • Suitable for any business – big or small

One of the great things about paid ads is that you can scale them pretty easily to suit your business. This means whether you’re just starting out or you’re big in business, your campaign will suit you.

 

  • Total control of your budget

Paid ads are also flexible when it comes to budget. This allows you to reflect on your spend when you see the reporting, and spend less on keywords that aren’t converting and more on the ones that are bringing in customers.

 

It’s simple, really. Paid ads are one of the best and fastest way to bring traffic to your site and encourage them to take that final step of buying.

What types of paid ads are there

There are three types of paid ads on Google that you can use for your campaign. These are search ads, display ads and video ads.

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Search ads

Search ads are the ones that appear at the top and bottom of the Google search results page when you make a search. These types of ads are usually the ones that are most often clicked on by interested customers who are ready to buy.

Display ads

Display ads are image-based, and appear on web pages of other websites that the potential customer visits. These can be seen up to several days after they initially searched, and serve to remind customers who have yet to make their purchase about your business.

Video ads

Video ads are short clips (between six and fifteen seconds long) that are shown to customers on Youtube. Similarly to display ads, these types of ads target customers after the fact to keep your business in the front of their mind.

There are a few factors that will influence what types of paid ads you might choose to use, and whether you pick one method or combine several. These factors include things like how big your business is, your budget, and what your product or service is. For example, you might have found that seeing your product or service in action converts more customers, so you might choose to include video ads in your strategy. Contact our team today for a discussion about your business and the best strategy to get your ads in front of the right customers.

What goes into a paid ads campaign?

As with any campaign, the first thing to do is to get to know you and your business. The campaign requires very specific keywords to be successful and target the interested customers that are searching. So, we perform extensive keyword research and then combine that with knowledge about your business and your ideal customer as our starting point.

 

Doing this research in the beginning also helps us prevent ads turning up in irrelevant searches. 

This keeps your campaign on-target and ensures that you’re not spending money to be where customers can’t find you. For example, if you were to search ‘SEO’, chances are you’re just doing research, but a search like ‘SEO services’ or ‘SEO company’ indicates that you’re more likely looking to get started with a campaign.

 

The next thing that needs to be finalised is the content of your ads, whether it’s written or visual, and a landing page on your website for the ads to lead to. These landing pages are generally separate pages that are dedicated to the campaign meaning the customer gets the information they need immediately, and ensures your campaign is easy to track.

How long before my ads campaign gets results?

Once we get your ad campaign underway, the ads will be visible on Google almost immediately. Then, we anticipate having a solid idea of the return on investment your campaign will generate for you after about a week of the initial campaign run.

As with any type of marketing, the longer it runs the better results you will see. The data that we compile while the campaign is running will allow us to continually tweak the strategy to ensure it’s always on target and capturing the right marketing.

Why choose Digital Surfer to manage your paid ads campaign in Brisbane?

At Digital Surfer, we’ve been managing online and digital marketing campaigns for more than seven years with over 50 years combined experience from our team – so you can rest assured that your business is in the best hands. We take pride in the research we do to ensure your campaign gets the strongest start possible. It’s important to us that we get a good understanding of your business so that we can offer a targeted campaign that offers results – which you can track through the weekly reporting we send.

We make a point to keep learning and making sure that we stay on top of industry trends so that your campaign is at the forefront of what can be done.

Call the Digital Surfer team for a confidential chat and to get started with paid ads for your business.