Paid Ads Melbourne
Do you want to get your website in front of the right customers without having to wait for months?
There are a few different digital marketing strategies that you can use, such as local and organic seo, that will achieve long term rankings online. The thing is, what do you do in the meantime while those rankings are in progress that get you seen by the customers who are searching? 90% of people who are looking for a local business look on Google first, so it’s important to be among the first results that they see.
In general terms, when a customer searches on Google for a product or service, they’re already intending to make some sort of commitment, whether that’s buying or making a booking. With that in mind, it makes sense to include paid ads in your strategy to put your business at the top of the page. The team at Digital Surfer is able to create a personalised, targeted ads strategy that will put your business in front of the right customers.
A paids ads strategy can be one of the fastest ways to increase the amount of people going to your site, especially when combined with strategies for long term success such as organic and local SEO. These SEO strategies can take several months to achieve a page one ranking so having a method to be seen while these are coming along is crucial. Additionally, it can be beneficial to continue with a paids ads strategy even after you’ve achieved good local and organic rankings, as paid ads are often displayed above both of these sections.
The Digital Surfer team has experience managing paid ad campaigns to ensure peak performance and a desired result for your Melbourne business. We know how the market behaves, and how to connect with your audience, so you can rest assured that you’ll be seen by the right customers. You’ll also know exactly how your campaign is doing at all times, as we send weekly reporting so that you can keep track of the conversions you’re getting.
Contact our team today to get started being found online with paid ads.
Why do I need paid ads on Google?
A paid ads campaign on Google has a variety of benefits. It doesn’t matter what industry you’re in or the size of your business, you will see some positive results from paid ads. These include:
Being seen in front of the organic results
Using a combination of paid ads and other strategies such as organic and local seo will mean you have a high chance of appearing at the top of the page, before the other results. That’s why we recommend taking advantage of this opportunity to get seen by the customers you want to target.
Get seen by the right audience
Paid ads allow you to target your audience, meaning you can make them as precise as you need to – and make sure you’re being seen by the audience who are most likely to take action and buy.
Suitable for your business – no matter what size
Whether you’re just starting out in business or you’ve been going for a while, paid ads are scalable to suit whatever you need. This means you can add more keywords to your campaign whenever you need to.
Only spend what you can afford
No matter what your budget is, your paid ads strategy will fit. You’re able to reflect on your spend with our weekly reporting, and decide where is getting more conversions and how to allocate your spend.
When you look at it that way, it’s simple. Paid ads are one of the best ways to bring traffic to your site fast, and encourage your customer to take action and buy.
What kind of paid ads can be used in a campaign?
Generally, there are three types of paid ads that you can combine for your campaign on Google. These are search, display and video ads.
Search ads are the ads that appear within the Google search results, most often at the top and bottom of the page. These are the ones that are most often clicked on by interested customers who are ready to take action.
These are image based ads that appear on web pages of websites that your potential customers visit after their initial search. These can be seen several days after that initial search, and are a reminder to customers of your business in order to keep your business front of mind when they’re ready to buy.
These ads are short video clips (usually between six and fifteen seconds long) that customers see on Youtube after they’ve made their initial search. In a similar way to display ads, these target customers who have searched but not made a purchase yet.
What types of ads you choose, and how you choose to combine them in your campaign can depend on a variety of factors. These include, but aren’t limited to, the size of your business, your budget, and your product or service. One method might be better for showcasing your product or service, so you might want to place more emphasis there as well as including some search ads to ensure you’re seen in the results. Get in touch with our team to discuss the best combination of ads to get results for your business.
How is a paid ads campaign created?
The same as any campaign, it begins by getting to know you and your business. Each campaign will require specific keywords to ensure that it is targeting the right audience and by extension, bringing you return on investment. To ensure that we’re getting this right, we start with extensive keyword research which gets combined with what we know about your business and who your ideal customer is.
Getting this research right in the beginning also prevents ads turning up in irrelevant searches or spending money on keywords that aren’t bringing conversions. For example, the keywords ‘SEO’ and ‘SEO Company’ have different intents – in the former, it’s more likely that you’re doing research, whereas with the latter you’re more likely looking for the right fit to get started with a campaign.
Then, the content for your ads and any specific landing pages needs to be finalised. Whether it’s written or visual, this needs to be compelling, to encourage your audience to click on the ads. Additionally, your separate landing pages should be dedicated pages just for the campaign that give the customer all the information they need right there. These separate pages also make the activity of the campaign easy to track.
How long before a paid ads campaign starts getting results?
Once your ad campaign is underway, your ads will be visible on Google almost straight away. After this, we’ll be able to have a solid idea of the expected return on investment that your campaign should generate after roughly a week of it running.
And then, as with any marketing, the longer it runs the more results you will see. This allows us to tweak the strategy as needed and ensure that we’re always focusing on areas that bring in the most leads.
Why trust Digital Surfer to manage your Melbourne paid ads campaign?
The Digital Surfer team has been managing digital campaigns for more than seven years. We have a combined 50 years experience in the industry, meaning we know how to get the best result for your business. We take pride in doing our research and presenting you with the facts, both of the work we can do and how your campaign is progressing through weekly reporting. Our goal is to have a good understanding of your business and get you the return on investment you’re looking for.
Our team also makes a point of continually learning, to make sure we stay on top of industry trends so that your campaign is always using the most up-to date strategies.
Call us today to have a discussion about your business and how we can help you get found online through paid ads.