How Plus One Vet Used SEO & Paid Ads To Level Up
Services: SEO, Paid Ads, Web Design
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Increase In GBP Calls
New Clinics Opened
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Min. Return on Investment
Plus One Vet: Expanding a Winning Strategy Across Two Clinics
Plus One Vet comes from the concept that our pets are the plus ones in our lives. Owner, Dr. Leo Wong wanted to create a veterinary clinic that embraced this, showing the same affordable, quality care for pets as we do for ourselves and our families. This concept has proven to be very successful, with Dr. Wong opening a second location within 18 months of launching thanks to help from Digital Surfer.
Client Goals & Challenges
The Goal
After incredible growth from a single start-up clinic in Sunnybank, Plus One Vet set its sights on expansion - opening a second clinic in Nundah on Brisbane’s north side.
The challenge? Two very different locations, two unique audiences, and one online presence that no longer fit both.
Digital Surfer’s goal was to evolve Plus One Vet’s already award-winning digital strategy to:
Increase organic traffic by 20% at Sunnybank and by more than 100% at the new Nundah location.
Boost Google Business Profile (GBP) calls by 25% for Sunnybank and 20% for Nundah.
Lift overall conversions by 30% at Sunnybank and 50% at Nundah.
With two clinics, two demographics, and one brand story, we needed an integrated search strategy that worked smarter, not just bigger.
The Strategy
To meet the goals, Digital Surfer built an integrated SEO and Google Ads campaign that celebrated what made each clinic distinct while keeping the brand’s cohesive feel.
Here’s how we did it:
Two custom websites - one for Sunnybank and one for Nundah – each tailored with content, visuals and tone designed to connect with its local audience.
Sunnybank continued to highlight its multilingual team and strong presence in the Asian community.
Nundah spoke to a broader, family-oriented demographic in a more competitive local market.
Hyper-local SEO with unique suburb landing pages crafted from detailed keyword research and census data, reflecting each clinic’s local community.
Embedded Google Maps and suburb-based location targeting for intuitive navigation and stronger visibility in local search results.
Integrated Google Ads focused on high-value services like surgery and emergency care, supported by ongoing monthly promotions to drive targeted conversions.
Optimised CTAs and internal linking for an improved user experience and smoother conversion flow.
Reputation growth via an easy in-clinic QR review system and consistent GBP posting to boost local authority.
By splitting one website into two purpose built sites, we improved audience relevance, eliminated confusion around clinic calls and bookings, and laid the groundwork for scalable long term growth.
Our Strategy & Direction
Campaign Results
The Results
The results exceeded every target, proving that tailored local marketing drives measurable business impact.
Organic Traffic Growth
Sunnybank: up 36% (from 1,048 to 1,429 sessions).
Nundah: up 314% (from 259 to 1,073 sessions).
GBP Call Volume
Total calls increased 73% (from 390 to 675).
Sunnybank: 559 calls (+73%).
Nundah: 116 calls (+76%).
Conversions (SEO + Ads)
Sunnybank: up 73% (775 to 1,338).
Nundah: up 137% (102 to 242).
These outcomes not only strengthened Plus One Vet’s local footprint but also delivered tangible business growth, with the client increasing their ad spend from $1.5K to $4K per month in Nundah after seeing consistent returns.
The Outcome
By building on a proven strategy and adapting it to local needs, Digital Surfer helped Plus One Vet turn a complex expansion into a digital success story.
Two clinics now thrive under one unified brand, each speaking directly to its community, ranking top in its local search results, and bringing in a record number of new clients every month.
With Digital Surfer
If you have dreams of opening a second location, but need those extra leads and booking to get there, it’s time to get in touch with our team at Digital Surfer. We work one-on-one with businesses to build campaigns to drive you towards your goals, helping you achieve multi-million-dollar results time and time again.
Dare to dream big and get in touch with our Brisbane, Sydney and Melbourne search specialists.