Understanding Click-Through-Rates on Google

Understanding Click-Through-Rates on Google

There are a lot of factors that signify a successful SEO campaign – where you rank, and the click through rate of customers, is a big part of that. Of course, anyone’s primary goal is to be ranked at number one organically, especially since 28.5% of Google users...
Why should Melbourne businesses be generating local leads right now?

Why should Melbourne businesses be generating local leads right now?

All Melbourne business owners know that generating leads in your local community is one of the most important things you can do. After all, these are the customers in your local area who are more likely to hire or buy from businesses they know and trust. One of the...
Marketing Your Business During COVID-19 | Digital Surfer

Marketing Your Business During COVID-19 | Digital Surfer

The Novel Coronavirus COVID-19 situation has disrupted all of our lives in many ways. As well as imposing a range of restrictions on our personal lives, for many of us, our business’ have also taken a hit.  At Digital Surfer, we’ve had to adapt and restructure the way...
Why Continuing Digital Marketing is Essential in Times of Uncertainty

Why Continuing Digital Marketing is Essential in Times of Uncertainty

In our current, uncertain times, as businesses are forced to close or are being subject to periods of unproductivity, it’s logical that the first avenue to turn to would be to cut costs. This can include things that don’t seem ‘necessary’ when you don’t have as much...