There are many factors that can tell you your search engine optimisation (SEO) campaign is running successfully. Two of the most important SEO performance indicators are where you rank and your click-through rate — i.e. how many people are clicking on your search...
Digital marketing is no longer a want. It’s a need. But what type of digital marketing will help your business grow? There are dozens of types of digital marketing strategies, and not all of them will be beneficial for all businesses. But there are some essential...
If you’re a business owner looking to grow your business, you’ve probably heard of the SEO vs. PPC debate. SEO (Search Engine Optimisation) and PPC (Pay Per Click) are popular marketing strategies businesses use to drive more traffic to their website, land more sales...
PPC advertising is a fantastic digital advertising channel for businesses of all sizes. As a business owner or digital marketer, you control how much you spend on ad placements, as opposed to traditional media where rates are preset. The big question is, how do you...
