Artificial intelligence, or AI, tools for marketing and search engine optimisation (SEO) sound great. A tool that can write content, create images...
The Real Risk of Using AI Tools for SEO
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Sarah Russo's Articles
Sarah Russo
Sarah's role involves a mix of brand and marketing strategy, and creative work for Digital Surfer, as well as leveraging her UX-content skills to assist with client content. Her holistic marketing and content creation approach, combined with her background in data and analytics, equips her with a unique ability to understand and improve business visibility comprehensively.
How to Take Your Business to the Next Level
So, you have big plans for your business, but you’re not sure how to get to them? Maybe you want to open a new location or expand your team. Perhaps...
What is SEO: The Ultimate Guide to Search Engine Optimisation
Did you know that Google processes, on average, more than 40,000 searches every second. That’s more than 3.5 billion searches a day! At least 81% of...
Understanding Click-Through Rates on Google
There are many factors that can tell you your search engine optimisation (SEO) campaign is running successfully. Two of the most important SEO...
4 Ways Google Can Send You Qualified Customers Daily
Like most business owners, you probably would like to see your business grow by bringing in more paying customers or clients. Thankfully, you can...
How .au Websites Can Benefit Your Business
.com. .com.au. .au. .org. These are called domain namespaces and they can have more of a benefit on your business than you may think. If you’re an...
Essential Digital Marketing Strategies Your Business Needs This Year
Digital marketing is no longer a want. It’s a need. But what type of digital marketing will help your business grow? There are dozens of types of...
Top 5 Ways to Improve Your Web Design
We all know it’s essential to have a website for your business in this day and age. What’s not so known are the web design aspects needed to ensure...
Why SEO is an Investment, Not an Expense
When you’re looking to make a purchase (especially a big one), how often do you think, “I’ll take a quick look online…” You may be doing product...
How SEO Became More Important Than Ever In the Transition Working Remotely
2020 came with many problems, but most of all in the ways it’s affected our businesses. Even up to the present day, the transition to remote work...
SEO vs. PPC – which is the right one for your business?
If you’re a business owner looking to grow your business, you’ve probably heard of the SEO vs. PPC debate. SEO (Search Engine Optimisation) and PPC...
Why It’s Important to Stay Up-to-Date with Google Changes
Having a website is just the tip of the iceberg when it comes to being found online. The criteria for ranking on search engines can be very complex,...
Is A Website Really That Important? | 8 Reasons Why You Need A Website
It’s true what they say – you only get one chance at a first impression, both on and offline. That’s why in this day and age, it’s crucial to have a...
How To Create an Effective PPC Strategy
PPC advertising is a fantastic digital advertising channel for businesses of all sizes. As a business owner or digital marketer, you control how...
Why Continuing Digital Marketing is Essential in Times of Uncertainty
Uncertain times are, unfortunately, inevitable, especially when you’re in business. It’s easy to get swept up in media hype and fear, acting on...
