Did you know that Google processes, on average, more than 40,000 searches every second. That’s more than 3.5 billion searches a day! At least 81% of these searches relate to the discovery of products and services consumers are interested in. I won’t beat around the...
Digital marketing is no longer a want. It’s a need. But what type of digital marketing will help your business grow? There are dozens of types of digital marketing strategies, and not all of them will be beneficial for all businesses. But there are some essential...
If you’re a business owner looking to grow your business, you’ve probably heard of the SEO vs. PPC debate. SEO (Search Engine Optimisation) and PPC (Pay Per Click) are popular marketing strategies businesses use to drive more traffic to their website, land more sales...
Uncertain times are, unfortunately, inevitable, especially when you’re in business. It’s easy to get swept up in media hype and fear, acting on impulse and potentially making your situation worse. However, history shows some smart strategies in uncertain times can...
