Essential Digital Marketing Strategies Your Business Needs This Year

by | Paid Ads, Search Engine Optimisation, Web Design

Digital marketing is no longer a want. It’s a need. But what type of digital marketing will help your business grow?

There are dozens of types of digital marketing strategies, and not all of them will be beneficial for all businesses. But there are some essential digital marketing strategies every business should have that can help them level up and grow.

A website, search engine optimisation and paid ads will help any business with a good product or service expand their revenue potential. This is how to utilise them for your business, even if you don’t think you need them now! 

Top 3 Essential Digital Marketing Strategies to Take Your Business to the Next Level

A quality website.

Your website is the most powerful digital marketing strategy you can have. It’s a spokesperson, customer service person and salesperson all in one — and it doesn’t need sleep! However, just any website won’t do.

For your website to actually be a strategy for levelling up your business, it needs to make a good impression and be easy to use. It should be fast, have high-quality content, make it easy to contact you or buy something and be secure. With more than 50% of mobile searches being performed on a mobile device, it’s also important your website is responsive, so it can be used on any device. All of these things will help your website be found and convert those users into customers or clients.

Why you need a quality website:

But your website is much more than just a sales tool. It’s also a customer service system too if you use it correctly. During your client’s onboarding, you can direct them to resources on your website to answer questions, to request information and more. This will save you and your admin team so much time answering the same questions time and time again, as well as give you a ticket system for requests — not unprecedented calls that come at the worst time! 

Search engine optimisation (SEO).

Unfortunately, just having a website isn’t enough to be found on search engines. This is where search engine optimisation (SEO) comes into the picture.

SEO can put you at the top of the Google search results for the keywords your ideal customers are using when they’re ready to take action. More customers who are actively ready to book, or buy, directly translates to an increase in work and, by extension, a better result for your business.

SEO is a long-term strategy with the aim of increasing the volume and quality of traffic to your website. However, when used in partnership with paid ads, you’re covering all your bases.

Paid Ads

PPC ad strategies allow you to get very specific with who you want to see the ad – or even who you don’t want to see the ad. This means that the people who do see it are the most qualified and likely to book your services or buy your product. There are several different types of paid ads that can be utilised, such as search ads that appear on the Google search results page, display ads that appear as images on other ad-enabled websites (such as blogs), Youtube ads, or retargeting strategies that can combine all of these.

Utilising a paid ads management agency is key to visibility and quality in your campaign. An ads manager knows all the key details in crafting and maintaining ads, such as the quality score, ranking score, and fluctuations in click pricing. 

Your campaign should also be set up so that you control your ad spend separately to the management fee – some less transparent agencies can set this up as one payment, which means if they decrease the ad spend (and increase the management fee) you might never know. As well as Google ads, a paid ads strategy can include various other platforms. Our paid ads managers have experience with Microsoft ads (on Bing) which are set up similarly to Google Ads, and social media ads (such as LinkedIn and Facebook Ads) that have similar audience-targeting features.


Article Written & Reviewed By:

Ryan Chilton

Ryan is a passionate and award-winning SEO & Digital Marketing Specialist here at Digital Surfer. He helps businesses to Level Up their online presence with comprehensive digital marketing strategies. Ryan is also the mastermind behind our educational training program EEATs Friday.Ryan's passion for digital marketing makes him an excellent author, sharing his knowledge and insights through both written & video content.
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