Top-Notch Digital Marketing Agency on the Gold Coast
Make Waves. Be Found Online.
Let’s cut straight to the chase
You’re an Australian business owner looking for ways to bring in more revenue. We’re a digital marketing agency with some solutions other Aussie business owners love and trust.
We care about your return on investment, we’re honest, transparent and we are driven by the results we achieve for our clients. That’s why we’re loved by business owners all over Australia.
If you want to bring in more revenue using digital marketing and you’re looking for an Aussie company to help, let’s start a conversation today.
What Is Digital Marketing?
Digital marketing is an online marketing strategy comprising several different components, such as websites, SEO, social media, and more.
Our digital marketing consultants focus on results-driven marketing that local business owners love and trust. Online avenues of marketing offer you more insights on who your customers are and what they want.
Each client and business we work with requires a different digital marketing strategy. The development of their strategy depends on what their ultimate goals are – not every aspect of digital marketing will work for every business, and part of our job is to understand what will work for you, and what to focus on.
Once your strategy has been created and is in place, we continue to monitor and adjust as time goes on and we learn what’s working effectively for you. The online world changes often, and our team is proactive to ensure we’re always making the right moves for your business. This is why we can’t just decide on a strategy and leave it to run – because the Google algorithm will update, changing what works and what doesn’t.
And if something isn’t working – we’ll let you know. With our data driven approach and commitment to transparency, we help Australian businesses use online marketing to grow. We pride ourselves on our straightforward approach – At Digital Surfer, our team don’t make any promises they can’t keep and most importantly, we don’t hide when things aren’t performing and need a review.
For a solid digital marketing strategy, reach out to the Digital Surfer team.
What Are The Key Components Of A Digital Marketing Strategy?
At Digital Surfer, the expertise of our team is wide and varied. With knowledge in several areas of digital marketing, your strategy can be planned and executed by several people in a collective effort to get the best result.
When creating your digital marketing strategy, the focus is on the aspects that we do well. The question is, what sort of return on investment can you get from each part of the strategy, and which are most worth looking into for your business.
Typically, our focuses in digital marketing include:
Website Building and Design
Your website is one of the top three factors customers use to make a decision on whether they will buy from you or not. And it’s not just the fact that you have a website that matters.
Your website, in its most optimal state, needs to look engaging, stack up against other competing sites, and be enticing for customers by providing the solution to their problem. Most local business websites just don’t meet the mark when compared to the results the owners want to achieve.
Think about your website for a moment and consider these points:
- How easy is it for a potential customer to find your contact details and other information they are looking for on your website?
- Do your website pages load fast, ensuring customers won’t get frustrated and leave?
- Does your website display properly on a smaller screen, such as a mobile device or tablet?
- How long ago was your website made?
- More importantly, how long ago was the last update on your website’s design?
All of these factors, and more, need to be addressed when it comes to having an effective website for your business.
Organic SEO Campaigns
While having a website is a very important part of your marketing strategy, what good will it be if nobody sees it?
That’s why it’s important to get your digital marketing strategies working for you so that your website can be found online with an SEO strategy.
Are Google and your website the best of friends? Just as humans need an introduction to one another, so do websites and search engines.
Platforms like Google are one of the key connection points between you and your target audience. With over 5 billion searches happening every day, your website needs to be at the top of these results.
You simply can’t afford not to be found online these days and SEO is all about getting your site found on these search engines. We research and target specific keywords to help your website appear in Google searches, and help it climb further up the page to be seen first. As part of this, we’ll target the main keywords for your industry that everyone is trying to capture, and also some more specific and better qualified keywords to draw in traffic.
Local SEO Strategies
Our local SEO strategies aim to put your website in front of customers in your immediate area, generally using Google Maps. With this aspect of the strategy, we target Maps, with the intention of claiming a spot in the maps pack at the top of the page.
Local SEO is just as beneficial as organic SEO, especially for businesses with a physical address (as opposed to a service area). Your listing on Google, and the maps pack, displays your business as a pin so customers can see exactly where you’re located.
They’re also the first results on the Google results page, between the ads and the top organic result – making it a prime place for your business to appear.
Fresh, Engaging Content
Keeping the website active by adding new content periodically tells Google – and potential customers – that you’re an active business who has authority in the industry. We’ve found great success with clients who have strategic and fresh content added to their websites. This isn’t just with getting their website found on Google, but visitors interacting with the website, taking action and finding the solution to their problem. In addition, these businesses can then post this unique, interesting and informative content to their other social media profiles.
Strategic content is the backbone of all digital marketing activities. The content on your website is one of the main things that will encourage new prospects to call you. Additionally, the quality of your content will drive your SEO results and help you be found for the terms you’re targeting.
Effective Paid Ads
Paid advertising can be a great addition to your digital marketing strategy. The advantage of paying for ads on platforms like Google and social media is that you can generate business quite quickly.
However, paid ads do need a continual investment to work for you. The traction stops the moment your budget runs out or when you stop using ads altogether.
If you’re in a pickle and need to drum up some business in the short term, consider using some paid advertising to help you out. If you’re considering ads as a long term strategy, it is best coupled with an SEO campaign to get the best quality of leads coming through. A balanced approach is needed to make sure you have steady and continual growth.
Other Areas Of Digital Marketing
At Digital Surfer, our skilled team has an understanding of a range of other digital areas, including social media, mobile strategies, location targeting and more.
Even if we’re not working on that aspect of your campaign, we’re always willing to offer tips and advice to make sure you’re getting the most out of your profiles, make sure you’re getting qualified leads, and to supplement the digital marketing strategy we’ve put together for you.
Why Is Digital Marketing Important?
Digital marketing strategies have a variety of benefits, including brand awareness, allowing you to keep your brand consistent across various marketing channels, and of course bringing in new customers. If we’re writing content for you, we make sure to emulate your voice and style in everything we produce so that all of your digital marketing is cohesive (and doesn’t sound like it’s being written by a third party).
There are a number of things you can be doing to grow your business. The secret is to find the handful that work for your business and stick with them – which is why digital marketing is a great choice. Combining multiple aspects in the one strategy means you’re focusing on the things that work best for you.
When it comes to most Australian businesses we’ve worked with, we’ve seen the strategies that bring in results time and time again. Still not sure? Have a look at some of the results we’ve gotten for our clients:
Local SEO Results for Small Business
But I Don’t Have Time For Digital Marketing
Many small business owners – or even large business owners – find themselves time-poor, focussed on delivering their product or service, which means marketing often falls lower on the list. Doing research, planning the strategy, and then executing the necessary updates, posts or changes can be a huge commitment of time that not everyone has.
That said, every business owner wants more customers, so talk to one of our digital marketing experts about taking on this commitment for you. By letting us take this out of your hands, you can focus on providing your customers with a great product or service.
At Digital Surfer, our expert team will put together a strategy tailored to your business to achieve your marketing goals. Our goal is to take the stress out of marketing your business online and give you time back into your day.
Trust us to take care of your digital marketing. We do it all – so you can focus on what you do your best, which is running your business.
Frequently Asked Questions
What are the types of digital marketing?
There are a few aspects of digital marketing that you can incorporate into your strategy. These can include organic and local SEO, social media, content marketing, email marketing, and many others.
How do you create a digital marketing strategy?
To create a digital media strategy, you first need to think about where your ideal customers can be found. Then, it's easier to identify the right channels that will bring the most return to your business. Reach out for personalised advice about your situation.
Why Choose Us For Digital Marketing On The Gold Coast?
We’re experts in our industry and not afraid of putting in the hard work that it takes to get results. Our strategies are developed after research into your business, competitors and consultations about what you want to achieve. It’s important to us that we know your business , your industry, and how you do things.
As an agency, we have more than seven years of hard work and experience behind us, guiding our decisions and ensuring we’re getting the best results. Our team is always learning and keeping on top of industry trends, so we can update and refine our best practice standards to your campaign as soon as we can so that you get the benefits straight away.
Contact Digital Surfer today putting a plan in motion for your business and get seen online..