Digital Marketing Gold Coast
Make Waves. Be Found Online.
Let’s cut straight to the chase.
Are you an Australian Business in search of ways to create more revenue? We’re a digital marketing agency with some solutions that Aussie businesses like yourself trust and love.
We’re all about your return on investment, we’re honest, transparent and we are driven by the results we achieve for our clients. That’s why we’re loved by business owners all over Australia.
If you want to bring in more revenue using digital marketing and you’re looking for an Aussie company to help, let’s start a conversation today.
What Are Digital Marketing Services?
Digital marketing is an online marketing strategy made up of several different components, such as SEO, websites, social media, and more.
Our digital marketing consultants focus on results-driven marketing that local business owners love and trust. Digital marketing offers you more data as to who your customers are along with what they want and how they interact with you.
Each client and business we work with requires a unique strategy for digital marketing. The development and implementation of their strategy depend on what their overall goals are – Digital marketing isn’t a one size fits all, some things will work for one business but potentially not for another and it’s our job to figure out what will work for you.
Once your strategy has been created and is in place, we continue to monitor and adjust as time goes on and we learn what’s working effectively for you. The online market changes often, and our team is proactive to ensure we’re always on top of these changes and make decisions that will be right for your business. It’s important to note with this we can’t just create a strategy and leave it to run as the Google algorithm will update, which will change what will and won’t work.
And if something isn’t working – we’ll let you know. With our data driven approach and commitment to transparency, we help Australian businesses use online marketing to grow. We pride ourselves on our straightforward approach – At Digital Surfer, our team don’t make any promises they can’t keep and most importantly, we don’t hide when things aren’t performing and need a review.
For an expert digital marketing strategy specific to your business, get in touch with the Digital Surfer team.
Recent Digital Marketing Case Studies
We keep things real.
And we’re backed by a track record of success.
What Are The Key Components Of A Digital Marketing Strategy?
At Digital Surfer, the knowledge and expertise of our team is wide and varied. With knowledge in several areas of digital marketing, your strategy can be achieved collaboratively in order to take advantage of our team’s differing skill sets.
When creating your digital marketing strategy, the focus is on the aspects that we do well. The question is, what sort of return on investment can you get from each part of the strategy, and which are most worth looking into for your business.
Our main focuses in digital marketing include:
Website Building and Design
Your website is one of the top three factors customers use to make a decision on whether they will buy from you or not. And it’s not just the fact that you have a website that matters.
Your website, in its most optimal state, needs to look engaging, stack up against other competing sites, and be enticing for customers by providing the solution to their problem. Most local business websites just don’t meet the mark when compared to the results the owners want to achieve.
Think about your website for a moment and consider these points:
- How easy is it for a potential customer to find your contact details and other information they are looking for on your website?
- Do your website pages load fast, ensuring customers won’t get frustrated and leave?
- Does your website display properly on a smaller screen, such as a mobile device or tablet?
- How long ago was your website made?
- More importantly, how long ago was the last update on your website’s design?
All of these factors, and more, need to be addressed when it comes to having an effective website for your business.
Organic SEO Campaigns
While having a website is a very important part of your marketing strategy, what good will it be if nobody sees it?
That’s why it’s important to get your digital marketing strategies working for you so that your website can be found online with an SEO strategy.
Are Google and your website the best of friends? Just as humans need an introduction to one another, so do websites and search engines.
Platforms like Google are one of the key connection points between you and your target audience. With over 5 billion searches happening every day, your website needs to be at the top of these results.
You simply can’t afford not to be found online these days and SEO is all about getting your site found on these search engines. We research and target specific keywords to help your website appear in Google searches, and help it climb further up the page to be seen first. As part of this, we’ll target the main keywords for your industry that everyone is trying to capture, and also some more specific and better qualified keywords to draw in traffic. We can also help with ecommerce SEO for your online store
Local SEO Strategies
Our local SEO strategies aim to put your website in front of customers in your immediate area, generally using Google Maps. With this aspect of the strategy, we target Maps, with the intention of claiming a spot in the maps pack at the top of the page.
Local SEO is just as beneficial as organic SEO, especially for businesses with a physical address (as opposed to a service area). Your listing on Google, and the maps pack, displays your business as a pin so customers can see exactly where you’re located.
They’re also the first results on the Google results page, between the ads and the top organic result – making it a must-have place for your business to appear.
Effective Paid Ads
Paid advertising can also be an excellent addition to your digital marketing strategy. The advantage of paying for ads on platforms like Google and social media is that you can generate business quite quickly.
However, paid ads do need a continual investment to work for you. The traction stops the moment your budget runs out or when you stop using ads altogether.
If you’re in a pickle and need to drum up some business in the short term, consider using some paid advertising to help you out. If you’re considering ads as a long term strategy, it is best coupled with an SEO campaign to get the best quality of leads coming through. A balanced approach is needed to make sure you have steady and continual growth.
Fresh, Engaging Content
Keeping the website active by adding new content periodically tells Google along with potential customers that you’re an active business that has authority in the industry. We’ve found great success with clients who have strategic and fresh content added to their websites. This isn’t just with getting their website found on Google, but visitors interacting with the website, taking action and finding the solution to their problem. In addition, these businesses can then post this unique, interesting and informative content to their other social media profiles.
Strategic content is the backbone of all digital marketing activities. The content on your website is one of the main things that will encourage new prospects to call you. Additionally, the quality of your content will drive your SEO results and help you be found for the terms you’re targeting.
Other Areas Of Digital Services Gold Coast
At Digital Surfer, our skilled team has an understanding of a range of other digital areas, including social media, mobile strategies, location targeting and more.
Even if we don’t work on that aspect of your campaign, we’re always willing to offer tips and advice to make sure you’re getting the most out of your profiles, make sure you’re getting qualified leads, and supplement the digital marketing strategy we’ve put together for you.
Why Is It Important To Trust a Digital Marketing Agency on the Gold Coast?
Digital marketing strategies have a range of benefits, including brand awareness, allowing your brand to remain consistent across all your marketing channels, and of course, bringing in new customers. If we’re writing content for you, we ensure we emulate your brand’s style and voice in all of our marketing content and anything we produce to make sure your digital marketing is unique (and doesn’t sound like it’s being written by a third party).
There are a number of things that can help your business grow. The key to this is to discover the handful of things that will work for your business, then do them well and stick to them. This is why digital marketing is a great choice as it combines a number of different things into one strategy which allows you to focus on what’s working best for your business.
When it comes to most Australian businesses we’ve worked with, we’ve seen the strategies that bring in results time and time again.
Here’s an example of how Digital Surfer achieves this on the Gold Coast.
As you can see, there are only 3 spots in the box here, so ideally you want your business showing in one of these for each of your target areas and services.
Let’s chat if you’re interested in placing your business on the local maps.
But I Don’t Have Time For Digital Marketing
Many small business owners – or even large business owners – find themselves time-poor, focussed on delivering their product or service, which means marketing often falls lower on the list. Doing research, planning the strategy, and then executing the necessary updates, posts or changes can be a huge commitment of time that not everyone has.
That said, every business owner wants more customers, so talk to one of our digital marketing experts about taking on this commitment for you. By letting us take this out of your hands, you can focus on providing your customers with a great product or service.
At Digital Surfer, our expert team will put together a strategy tailored to your business to achieve your marketing goals. Our goal is to take the stress out of marketing your business online and give you time back into your day.
Trust us to take care of your digital marketing. We do it all – so you can focus on what you do your best, which is running your business. We also offer digital marketing in Brisbane, Melbourne and Sydney.
Why Choose Us As Your Digital Marketing Agency on the Gold Coast?
We’re experts in our industry and not afraid to put in the hard work that is required to get results. Our strategies are developed after research into your business, competitors and consultations about what you want to achieve. It’s important to us that we know your business , your industry, and how you do things.
As an agency, we have more than seven years of experience and hard work behind us, guiding our decisions and ensuring we’re getting the best results. Our team is always learning and keeping on top of industry trends, so we can update and refine our best practice standards to your campaign as soon as we can so that you get the benefits straight away.
We Also Service
Contact Digital Surfer today to get a plan set in motion and grow your business’s online presence to ensure you get seen.