Understanding Click-Through-Rates on Google

Understanding Click-Through-Rates on Google

There are a lot of factors that signify a successful SEO campaign – where you rank, and the click through rate of customers, is a big part of that. Of course, anyone’s primary goal is to be ranked at number one organically, especially since 28.5% of Google users...
Why should Melbourne businesses be generating local leads right now?

Why should Melbourne businesses be generating local leads right now?

All Melbourne business owners know that generating leads in your local community is one of the most important things you can do. After all, these are the customers in your local area who are more likely to hire or buy from businesses they know and trust. One of the...
SEO for beginners

SEO for beginners

It can be easy to think that SEO – and by extension, getting found online – is a simple process. Unfortunately, that’s not always the case. The good news is, a lot of the time getting the basics right can be enough to put you ahead of your competitors and...
How To Build Local Citations

How To Build Local Citations

You may have had the term local citations thrown about as part of your local SEO strategy. But what are they and how can you build them? In short, a local citation is a place where your business’ name, address and phone number (or NAP details) can be found...