Do you need the help of a digital agency in Melbourne to help you get more customers?
Make Waves. Be Found Online.
Having an online strategy to get your Melbourne business found online is one of the key components of marketing in this day and age. As more searches than ever are now done online, you need to be multi-platformed in your approach, using digital marketing as well as print, tv or radio to promote your business.
The goal of digital marketing is to increase the ways that customers will see your business name, which increases trust and brand recognition. And when customers trust your brand, they’re more likely to book your service or to buy a product.
If you don’t have a digital marketing strategy or your current strategy isn’t working, it might be time to get in touch with a digital marketing agency in Melbourne who can help you out. While you spend your day doing what you do best, let us do the same and get you actionable results and more inquiries.
Get in touch with our team of digital marketing experts today to have a chat about the right digital strategy for your business.
So what actually is digital marketing?
Digital marketing is a strategy with many different moving parts working together to offer the best for your business. No two businesses are the same, which means no two strategies are either – especially in Melbourne’s competitive market. We take the time to understand your business and how it works so that we can create a strategy that meets your needs.
Not only that, we’re here to offer advice with the parts of your digital marketing that we don’t handle ourselves. Whether you need advice with social media or email marketing, the Digital Surfer team can help.
What are the different parts of digital marketing?
The knowledge of the Digital Surfer team covers a range of topics, which makes planning any digital strategy a collective and collaborative effort. We pride ourselves on working together and filling in any gaps in each other’s knowledge, meaning you get the best from the whole team. Some of our definitive areas of expertise include:
Well Made Websites
Your first step when doing any online marketing is to make sure you have a well-built website for customers to find. After all, there’s no point optimising or drawing attention if you’ve got nowhere for customers to go. There are a few factors that make a great website, and we can make sure you have them all.
Organic SEO Plans
After you have a great website, the next part is optimising it for search engines. This part of the strategy aims to ensure your website is found on engines like Google or Bing by ranking specific pages. There’s a lot of work that goes into this, and a few different strategies that can be utilised, depending on what your business and industry need.
Local SEO Strategies
Another strategy is local SEO, which focuses on the Google Business listing. Here, we aim to capture local searches to display your business listing on Google, above the rest of the search results. This can be beneficial for a few reasons, but is especially good for businesses with a physical address, as it shows the searcher your exact business location.
You’ve heard the term ‘content is king’ and it’s true – sometimes. A content strategy of blogs, guest posts, and articles is a great way to show Google and your potential customers that you’re an authority in your industry. You just have to make sure that any content you post is actually adding value to your website – so let us take care of it all for you.
Other Online Marketing Strategies
There are a few other digital areas that our team have experience in, such as social media, paid ads, and others. We can offer tips and advice for this and many other things, even if we’re not handling that aspect of your digital marketing campaign personally.
Why is digital marketing important for your business?
Digital marketing is important for a variety of reasons, including brand awareness. It’s important to supplement the physical print, tv or radio advertising you’re doing to ensure that you’re getting qualified leads.
Using all the available channels means that you have a better chance of reaching your ideal customers. Not only that, you can be found by customers who are potentially only looking for your product or service and may come back at a later date to engage your business. In these cases, having an active presence online will help customers return to your business when they’re ready to commit.
Local SEO Results for Small Business
We hear a lot of people say ‘but I don’t have time for digital marketing’.
As with anything, you get out of it what you put in. Take the time to invest in your business with marketing and make sure that your business is staying competitive in the industry.
A digital strategy should be something that every business considers, but if you’re too busy to handle it yourself, there’s nothing wrong with hiring a team of digital marketing experts who can work on your business with you. We aim to accurately represent your brand in all the work we do for you both on-page and off-page.
Frequently Asked Questions
What are the types of digital marketing?
There are a few aspects of digital marketing that you can incorporate into your strategy. These can include organic and local SEO, social media, content marketing, email marketing, and many others.
How do you create a digital marketing strategy?
To create a digital media strategy, you first need to think about where your ideal customers can be found. Then, it's easier to identify the right channels that will bring the most return to your business. Reach out for personalised advice about your situation.
Contact us when you need digital marketing Melbourne
Digital Surfer are your digital marketing experts. We’re not afraid of putting in the hard work it takes to get real results for your campaign. After all, we consider your business our business, and it’s important to us that we get the results for you. We spend the time getting to know you and the ins-and-outs of what you do to ensure we can create the right strategy for you.
Contact us today to start the conversation around digital marketing for your business.