Digital Marketing Brisbane
Are you looking to boost your online presence and get more customers?
Make Waves. Be Found Online.
Having a digital marketing strategy alongside your offline or print marketing is an important part of getting more potential customers and converting more business. As more decisions are made after online searches, getting a high result on Google is a priority for many businesses – but that’s not all it is.
The idea of digital marketing is to spread your brand name out across the internet and increase trust. When more customers know your business name or your brand, they’re more likely to choose you than a company they’ve never heard of before.
If your digital marketing strategy isn’t hitting the mark, then maybe it’s time to try something new. There’s nothing wrong with having a go and then bringing in an expert if you need one – while you’re on the tools all day, we’re improving your online presence and not pulling any punches with your expectations or results.
Talk to our team of digital marketing experts about the right way to ensure your business is presented in the right way online.
Contact us today to get started.
But What Is Digital Marketing?
Digital marketing is a strategy made up of several different online aspects, including a website, SEO, social media, and more.
Each business we work with requires a different strategy, depending on what their ultimate goals are – not everything will work for every business, so it’s part of our job to understand what will work and what to focus on.
Once your strategy is in place, we continue to monitor and adjust it over time. The online world is fluid and changes often, so we have to be proactive to ensure we’re always making the right moves. Nothing is ever certain – we can’t just decide on a strategy and set it because often as the Google algorithm updates, what works and what doesn’t change with it.
And if something isn’t working – we’ll let you know. At Digital Surfer, we pride ourselves on being a digital transformation agency. Our team works with a straightforward approach – we don’t make any promises we can’t keep and we don’t hide when things aren’t performing and need a review.
For a solid digital marketing strategy, reach out to the Digital Surfer team.
What Aspects Of Digital Marketing Do We Focus On?
At Digital Surfer, our expertise is wide and varied. Our team have knowledge in several areas of digital marketing which means often planning and executing your strategy is a collective effort.
When creating your digital marketing strategy, we focus on a few key aspects that we do well. These include:
A fast, stylish website is the foundation of any online marketing campaign. After all, there’s no point advertising to someone if you don’t have anywhere for them to go. Having a responsive website that’s attractive to the eye will encourage customers to pick up the phone or email.
We can also ensure your website stays up to date with changes in the market so that you’re always on the forefront.
A large part of digital marketing is executing a sound SEO strategy. We research and target specific keywords to help you rise up the rankings for Google searches. As part of this, we might target some smaller or less-obvious keywords to draw in traffic, as well as the big main ones that everyone is trying to target.
Not only does this set you apart from your competition, but gives you avenues to rise in the rankings while we’re working on others that may take a bit more time.
Our local SEO strategies work to put your website in front of customers in your immediate area, which is great for product and service-based businesses alike. With this aspect of the strategy, we target Google Maps, with the intention of claiming a spot in the maps pack at the top of the page.
This can be just as beneficial as organic SEO, especially for businesses with a physical address (as opposed to a service area). The maps pack displays your business as a pin so customers can see exactly where you’re located.
Keeping the website active by adding new content periodically tells Google – and potential customers – that you’re an active business who has authority in the industry. Not only that posting unique, interesting and informative content to your other social profiles can achieve this same goal, as well as increasing customer engagement with your business.
Other avenues of digital marketing
At Digital Surfer, our skilled team have an understanding of a range of other digital areas, including social media, paid ads, and more.
Even if we aren’t undertaking that aspect of your campaign, we’ll often offer tips and advice to make sure you’re getting the most out of your profiles, make sure you’re getting qualified leads, and to supplement the work we’re already doing for you.
Why is digital marketing important?
Digital marketing strategies have a variety of benefits, including brand awareness, and allowing you to keep your brand consistent across multiple marketing channels. We emulate your voice in all the work we produce for you so that all of your digital marketing content is cohesive and doesn’t sound like it’s being written by an external marketing agency.
Still not sure? Have a look at some of the results we’ve gotten for our clients:
Frequently Asked Questions
Which is better, SEO or SEM?
Search Engine Optimisation and Search Engine Marketing encompass a lot of the same elements. The major difference is that SEM includes aspects such as paid ads that aren’t affected by Google’s organic algorithm changes. Neither is better, per se, but have their own advantages.
Why do I need SEO if I’m already running paid ads?
Paid ads are a great aspect of a digital marketing strategy, but they can’t be all you’re doing. We will always recommend some sort of organic SEO as well. This is because, for one, paid ads can get very expensive. For two, they only last for as long as your budget does. Organic SEO gives a better chance of your website attaining a long-term standing on the page, however, doing this in conjunction with paid ads gives your website the best chance of being seen.
But I Don’t Have Time For Digital Marketing
It’s true, many small business owners – or even large business owners – are time-poor, focussed on delivering their product or service, with marketing often falling lower on the list. It can be a huge time commitment to do research, plan the strategy, and then execute the necessary updates, posts or changes.
However, every business owner wants more customers, so that’s where you should talk to a digital marketing expert about taking on this commitment for you. Taking this out of your hands means that you can focus on providing your customers with a great product or service.
At Digital Surfer, our expert team can put together a tailored strategy to achieve the marketing results you want. We take the stress out of marketing your business online and give you time back into your day.
So trust us to take care of your digital marketing. We’ll do it all so that you can focus on what you do your best, which is running your business.
Why Choose Us For Digital Marketing In Brisbane?
We’re experts in our field and not afraid of putting in the hard work. Our strategies are developed after research into your industry, competitors and consultations about the goals you’d like to achieve. It’s important to us that we know your business and how you do things.
As an agency, we have more than seven years of hard work and experience behind us, informing our decisions and making sure we’re getting the best results. We’re always learning and keeping on top of industry trends so we can incorporate updated best practice standards to your campaign as soon as we can.
Contact Digital Surfer today to start putting a plan in motion for your business.